TA-DAAN Accelerates Growth with New Crowdfunding Success

TA‑DAAN, an e-commerce site that gives voice to contemporary and sustainable European craftsmanship, has launched its second equity crowdfunding campaign on Mamacrowd, raising over €400,000 in just three days.

This is the second round launched by TA-DAAN, after the one successfully closed in February 2023, which raised over €800,000 thanks to approximately 140 investors.

Supported by Trentino Invest, the campaign will support international expansion, technological development, retail offerings, and the inclusion of communication, logistics, and marketing services for artisans.

In recent weeks, TA-DAAN is also finalizing the acquisition of a strategic company operating in the B2B craft sector, further confirming its evolution as a leading platform for handmade goods. This transaction will allow TA-DAAN to add essential capabilities to better support independent European creatives and expand its product categories.

TA-DAAN scales its mission to connect young creatives with global markets

Founded in 2020 by an all-female team under 35 – Roberta Ligossi, Costanza Tomba, Sara Pianori and Valeria Zanirato – TA‑DAAN has reinvented the idea of craftsmanship, transforming it into a living, “cool”, sustainable and participatory content.

The project was born from the desire to bring the values of uniqueness and awareness back to the forefront, while still speaking to the digital world of Millennials and Gen Z. Its community—over 250,000 enthusiasts—engages with over 7,000 artisans from across Europe, over 80% of whom are women, championing a true generational revolution.

The results of a business model transformation

After its debut as a digital magazine and rapid escalation on social media, TA‑DAAN is now a full-fledged content e-commerce site showcasing the creations of artists from all over Europe, producing everything from handmade accessories and jewelry to home decor and ceramics.

The company TA-DAAN has transformed engagement into concrete opportunities: in 2024, in fact, its turnover grew by 340% in just two years, generating over 1 million euros in sales and shipping over 10,000 products to 30 countries. It plans to launch new pop-up stores in Europe.

“TA‑DAAN was born from a passion for handmade products, passed down to me by my grandmother, a seamstress, and from the desire to bring this world into the present,” said Roberta Ligossi, CEO and co‑founder, “this equity crowdfunding campaign represents an important opportunity to continue to make contemporary craftsmanship a real opportunity for young creatives, bringing quality, sustainability and beauty into everyone’s homes, with cutting-edge digital tools.”

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(Featured image by Vitaly Gariev via Unsplash)

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