How to Put Targeted Keywords to Work for Your Business

Whether you’re an entrepreneur, an investor, or both, you know the importance of making investment opportunities visible. In our online world, many investors search for investments using niche keywords, trusting that savvy entrepreneurs will use Pay Per Click (PPC), Search Engine Optimization (SEO), or both to attract investors. Here’s how to use targeted keywords to find and sell lucrative investments.

Optimizing Visibility with Targeted Keywords

Keywords are simply the content people type into search engines like Google to find what they seek. Keywords can be short-tail or long-tail.

• Short-tail keywords are typically short–often just a word or two–and tend to be more popular. For instance, a short-tail keyword like “investments” would likely turn up thousands of hits when searched for.
• Long-tail keywords are longer and more specific and tend to be more niche. For instance, a long-tail keyword might be “investments in electric vehicle technology.”

Keyword Exploration: Unveiling Investment Opportunities

Now that you know the difference between short and long-tail keywords, how do you leverage keywords to tap into lucrative investments? Here are four ways.

• Define your strategy.

Because of their popularity, short-tail keywords involve competition. Therefore, many entrepreneurs will “buy” keywords on popular search engines like Google. In this PPC arrangement, the customer bids a certain amount for each keyword they target and pays it each time a qualified customer clicks their ad. This is a way to pay for a higher profile for their business. Another option is to improve SEO organically by including keywords- long-tail, short-tail, or both- in web copy, structuring content more effectively, and cultivating backlinks (referral links) from credible partners. 

• Search for keywords.

Many keyword research and planning tools are available online, and a simple web search will reveal dozens of options. Though there is often some free trial, most of these tools will eventually ask for money through a one-time or ongoing subscription fee. However, a keyword tool can be invaluable in discovering and leveraging popular keywords related to a particular product, service, field, or investment, so consider your options carefully.

• Consider AI.

With the popularity of large language model AI like ChatGPT and Google Bard, some marketers have suggested using these tools to find keywords. They reason that it’s a simple, straightforward, and often free way to leverage an internet-based technology, and who would know the internet better than an AI? However, AI will not supply nearly the amount of raw data about rankings, competitor analysis, and so forth, and some even worry that the AI could be hallucinating. Bottom line? Approach with caution.

• Leverage keywords thoughtfully. 

Keywords can be gold mines on both sides of the investment equation: for those searching for the right investments and those searching for the right investors. The key is finding and leveraging the right ones, which involves strategy and research. Whether you draw on tools like SEO, AI, or keyword planning, find the right combination of long and short-tail keywords, and watch your investments grow.

Harnessing the potential of targeted keywords emerges as a vital strategy for entrepreneurs and investors. By skillfully employing short and long-tail keywords, businesses can amplify their online presence through Pay Per Click (PPC) and organic SEO approaches, attracting investors to promising opportunities. People can pay to show their businesses when others search for these words or try to appear in search results naturally. There are tools and AI that can help, but it’s important to be careful with them. Using the right words, businesses and investors can connect and make investments that do well.

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(Featured image by WOKANDAPIX via Pixabay)

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