Terrenta Launches as Colombia’s First Regulated Real Estate Crowdfunding Platform

Colombia adds a new player to its formal financial ecosystem. Terrenta has begun operations in the country as the first crowdfunding platform focused on the real estate and construction sector, authorized and regulated by the Financial Superintendency of Colombia, expanding access to investment and financing alternatives within a regulated framework.

The company’s entry comes at a time when the real estate and construction sector represents approximately 9% of the Gross Domestic Product (GDP), solidifying its position as one of the pillars of the national economy. In this context, Terrenta seeks to connect companies requiring capital with investors interested in participating in structured projects, with investments available starting from COP $100,000.

A regulated model to democratize real estate investment

Terrenta operates as a Crowdfunding Company, a structure created to organize collective investment schemes under standards of transparency, risk management, and financial consumer protection. Through its technological platform, the company organizes pre-screened funding campaigns with clear conditions for decision-making.

The investments are represented in crowdfunding securities registered in Terrenta’s Transaction Registry System, supported by blockchain technology, which allows traceability, control and security in transactions.

This model seeks to reduce historical barriers to accessing the real estate market, both for individual investors and for micro, small and medium-sized enterprises that have traditionally faced difficulties in accessing structured financing.

Terrenta: Real estate projects and projections for 2026

As part of its roadmap, the platform announced one of its upcoming projects: the La Catedral Cultural Center, located in the historic center of Bogotá, in the La Candelaria district. This project involves an issuance of approximately COP $300 million, with estimated annual returns of 14% effective interest over a three-year period.

According to the company’s projection, Terrenta expects to structure approximately 25 projects throughout 2026, in line with market growth and the increasing interest in collaborative financing schemes within the formal financial system.

Transparency, regulation and trust as the cornerstones of the model

The platform’s development was led by Marcello Galeano and Julio Belalcázar , the company’s founders, who structured the operation according to the regulatory standards required by the Financial Superintendency. The company has subscribed capital of COP $1.5 billion , intended to support its operations, technological infrastructure, and growth.

“We are the first crowdfunding company regulated by the Financial Superintendency to begin operations focused on the real estate and construction sector. Our purpose is to facilitate access, generate trust, and build a transparent and responsible investment ecosyste,” stated Marcello Galeano, co-founder of Terrenta.

Regulatory oversight involves compliance with requirements regarding information provision, risk management, cybersecurity, and corporate governance —key elements for strengthening investor confidence.

Real estate crowdfunding and market evolution

From the company’s perspective, the environment is favorable for the development of crowdfunding in Colombia, particularly in capital-intensive sectors such as real estate.

“We expect that, as the platform consolidates its operations, future issuances can be around COP $2 billion, in line with market evolution and the growing interest of investors,” said Julio Belalcázar, co-founder of Terrenta.

With its entry into the Colombian market, Terrenta joins the fintech ecosystem as a regulated alternative that expands access to real estate investment , at a time when diversifying funding sources is key to boosting the sector and strengthening the capital market.

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(Featured image by Jakub Żerdzicki via Unsplash)

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First published in Revista C-level. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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