$793.2 million (PLN 3.5 billion) has been contributed by users of charity and patronage online collections since 2008, according to data from the Association of Financial Enterprises in Poland.
“Donation crowdfunding is the fastest-growing segment of crowdfunding in Poland. It is a perfect example of the fact that we are a civil society, where there is a place for projects based primarily on trust and the need to share with others,” stressed Marcin Czugan, president of ZPF. The report was based on data from organizers of collections on online platforms.
The report from the Association of Financial Companies shows that participants in online collections are most likely to engage in donation-type campaigns – they raise more than 90 percent of the funds transferred to beneficiaries through online platforms. In the second place, with about 4% of the market share, are collections in the rewards-based model. At the end of the list are patronage projects (without rewards) – about 3 percent of the market.
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$34.5 million (PLN 152 million) were collected for animal rescue
Among the charitable purposes, those related to treatment, surgery, and the purchase of rehabilitation equipment dominate. The amount of more than $34.5 million (PLN 152 million) collected for animal rescue is also noteworthy. “Such a distribution of amounts deposited on crowdfunding platforms confirms that their users are most often guided by emotions when deciding to make a transfer,” said Dr. Artur Trzebinski, economic advisor to ZPF and an expert on the crowdfunding market in Poland.
According to him, in the future, we can expect to see the maintenance of a clear division between charitable and patronage collections, with the predominance of the former.
“Certainly, however, the donation and sponsorship crowdfunding market will invariably be characterized by the high reliability of the collections conducted,” Dr. Artur Trzebinski added.
The leader of crowdfunding collections in Poland is the Siepomaga.pl platform, run by the Siepomagam Foundation, which collected $496.6 million (PLN 2.19 billion) (a market share of 61 percent). The maximum amount collected in the project contributed $12.8 million (PLN 56.35 million). In second place is Zrzutka, which helped collect more than $204 million (PLN 900 million) (market share of almost 25 percent).
Third place went to RatujemyZwierzaki.pl, which enabled collections totaling more than $32.65 million (PLN 144 million) (market share of 4 percent). Subsequent positions are held by: Patronite, which is the only site operating in the patronage crowdfunding model and has donated more than $27.7 million (PLN 122 million) from patrons (3.5 percent market share), Pomagam.pl with a collection value of almost $25 million (PLN 110 million) (3 percent market share) and Wspieram.to, which operates in the reward-based crowdfunding model (more than $8.16 million (PLN 36 million), 1 percent market share).
Toss plans to expand overseas with a new name Toss a coin Toss has enabled to raise $205.2 million (PLN 904.6 million). The number of supported projects amounted to 924,000, the highest amount raised on a single collection was $5.63 million (PLN 24.83 million). More than 5500 projects were financed thanks to contributions on Pomagam.pl. The total amount collected thanks to the platform is $24.75 million (PLN 109.1 million). The report was created in cooperation with the Wroclaw University of Economics and the Zrzutka service.
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First published in wirtualnemedia, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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