Why Ulule Is Now Starting to Also Tax Contributors on Its Platform

Crowdfunding platform Ulule is changing its billing policy: in addition to charging a commission on funds raised by creators, it will introduce service fees for contributors.

The crowdfunding platform Ulule, which has raised more than 300 million and funded 48,000 projects since 2010, is changing its business model! While until now it only took a commission on the funds collected by creators, it has announced, in an update to its general terms of use , that it will introduce service fees for contributors who support projects from April 14th, 2025.

Ulule service fees: a new double billing system

With this new measure, contributors who wish to support a project on Ulule will see their final bill increase. Starting April 14h, a service fee of 10 cents + 2.2% including tax will be added to the amount of each contribution. It will be calculated on the total amount, including shipping and any donations. Specifically, for a contribution of 100 euros, a donor will now pay 102.30 euros including tax.

One positive point, however: the fees will be fully refunded in the event of a failed fundraiser or cancellation of the contribution on a fundraiser with rewards. Ulule justifies this new approach by the need to “continue to develop innovative services and improve our platform.” At the same time, the company is obviously maintaining its commission system on funds raised by creators, which is deducted directly from the amount of money collected upon payment.

Ulule users can refuse these changes within two months. To do so, they have to send a registered letter with acknowledgment of receipt to Ulule’s head office, located at 10 rue de Penthièvre, 75008 Paris. Please note that refusal will result in the closure of your account on the platform.

Ulule’s business model is undergoing a profound change with this double billing, which taxes both creators and donors. At the same time, the platform is launching a Base Camp, a new service for the community. We can only hope that this change doesn’t slow down the momentum of contributors, who will have to agree to pay more to support the projects they care about.

In doing so, Ulule is taking advantage of a near-monopoly situation in France following their acquisition of KissKissBankBank, which was their main French competitor. It is still possible to turn to a foreign platform like Kickstarter, but the level of support is far from the same and, above all, French-speaking projects will not have the same visibility.

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(Featured image by Alexander Schimmeck via Unsplash)

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