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Unitplus Unveils ‘AktienPlus’: Revolutionizing Investment with Active ETFs

Fintech Unitplus, known for its “CashPlus” offering, now ventures into active ETFs with “AktienPlus,” partnering with JP Morgan. Active ETFs, blending passive indexing with fund manager strategies, show rapid growth. Unitplus expects 20% of its managed €100M assets to adopt AktienPlus by 2025, aiming to expand further into retirement accounts and cross-border pension solutions.

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Fabian Mohr has already shown that he has a feel for new trends in the financial market. In August last year, the founder of the Berlin investment start-up Unitplus launched a special interest offer. The company promised its customers almost four percent annually, the special feature being that it was a money market ETF. The funds usually bring higher returns than traditional overnight money, and there are neither fixed terms nor limits on deposits.

With its offering (“CashPlus”), Unitplus was one of the first fintech providers on the market – and it was a hit. “We are growing by millions every week,” said Mohr shortly after the launch, referring to the growth in deposits. So far, customers have invested more than 100 million euros in the investment product. Now Unitplus wants to do pioneering work again.

The investment fintech company is entering the trading of active ETFs. In the future, customers on the platform will be able to invest in exchange-traded index funds that are optimized for additional returns by fund managers in the background. The offer is called “AktienPlus” and the US investment bank JP Morgan is the partner.

“This means that beginners and professionals alike can benefit from an innovation trend that has already gained significant momentum in the USA,” said Unitplus founder Fabian Mohr. He himself analyzed stocks for several years at the billion-dollar fund provider Flossbach von Storch.

Active ETFs are growing rapidly

In fact, active ETFs are a hot topic of conversation in the financial industry. The fund category is based on the promise of combining the advantages of passive index funds (such as the well-known MSCI World) with the know-how of experienced fund managers. Such funds basically use algorithms to replicate the performance of a specific market, which makes them comparatively cheap.

But fund managers deviate from this by deliberately overweighting stocks that they believe have particularly high potential. In this way, they want to achieve returns above the market average. The role model is US investor Cathie Wood, who has generated a lot of buzz with her actively managed Ark Innovation ETF.

The market is still relatively small: Active ETFs account for just 1.9 percent of all assets in exchange-traded funds. But growth rates in the segment are high: Over the past five years, the market has doubled in size, while the volume of passive funds has grown by only 20 percent per year. The gap is therefore steadily narrowing. According to the latest data from the consultancy ETFGI, there could soon be $1 trillion in active ETFs .

Fund managers beat Asia ETF

Unitplus also hopes to benefit from this with its new offering. “We believe it is possible that AktienPlus will make up around 20 percent of the total mix of our managed customer assets by the end of next year,” says founder Fabian Mohr. The fintech manages customer funds of more than 100 million euros (assets under management).

To start with, investors can invest in a portfolio of seven actively managed index funds. These include the so-called “JPM AC Asia Pacific ex-Japan Research Enhanced Index Equity ETF”, which invests in stocks from the Asia-Pacific region (excluding Japan). The fund has achieved a return of almost 26 percent in the last twelve months. By comparison, the passive counterpart (MSCI AC Asia Pacific Ex Japan) has risen by 20 percent in the same period.

Part of the Unitplus offering are also special funds that focus on companies from Europe or the USA. With annual fees of 0.76 percent on the investment assets, the funds at Unitplus are somewhat more expensive than passive funds. According to founder Mohr, however, this also includes other offers from the fintech, such as a bank card or savings plans.

Unitplus plans to gradually expand its range of active ETFs

In the long term, Unitplus should also be possible to receive government subsidies for investing in active ETFs. “Over the next few months, we want to develop AktienPlus so that it is also suitable for the retirement savings account of the former Federal Minister of Finance,” says Mohr. However, the corresponding law was not passed after the recent breakdown of the traffic light coalition. It is unclear whether the offer will still be available in this form.

Mohr is therefore already keeping an eye on another development in the financial market: the Pan European Pension Product (PEPP), also known colloquially as the European pension. It is a cross-border pension portfolio with relatively favorable conditions. Due to a strict cost cap, only a few companies have offered the European pension so far. Reforms are currently being worked on. “So it’s an exciting market in the long term,” said Mohr.

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(Featured image by viarami via Pixabay)

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First published in Capital. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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Valerie Harrison is a mom of two who likes reporting about the world of finance. She learned about the value of investing at a young age upon taking over her family's textile business when she was just a teenager. Valerie's passion for writing can be traced back to working with an editorial team at her corporate job, where she spent significant time working on market analysis and stock market predictions. Her portfolio includes real estate funds, government bonds, and equities in emerging markets such as cannabis, artificial intelligence, and cryptocurrencies.