UpsideTown, a new real estate equity crowdfunding platform, launches its first campaign for the development and fractionation of two residential properties in as many areas of Rome.
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The two real estate projects
The two interventions will finance part of the costs necessary for the purchase, valorization, and fractional sale of two properties, one of which is located in Via Palestro, in the very central Castro Pretorio district, and the other in Via Monterosi in Collina Fleming.
Each intervention will give rise to 3 apartments, with variable sizes and square footage, targeting the specific housing needs of single workers, young couples, and families with children.
The campaign has a maximum target of €650,000, with a minimum ticket of €1,000: the expected holding period is 10 months, with an expected annual gross yield of 14.67%.
The proponent of the crowdfunding campaign launched on UpsideTown
The promoter of the campaign is Immoveo Alphacrowd Srl, a newco established to promote real estate initiatives throughout Italy, with a specific focus on the city of Rome, to be financed through the UpsideTown platform.
The company is headed by Immoveo Srl, a proptech with a deep knowledge of the capital market and a particular focus on sustainability issues in the real estate supply chain.
The redevelopment will involve energy efficiency and a drastic reduction of consumption, with the goal of raising the energy class from the current “G” to at least “C,” also resorting to the use of new generation systems and home automation.
UpsideTown is preparing to launch additional initiatives on the platform in the coming weeks, both in real estate and renewables, flanking the selection of opportunities for retail customers with specific offers for professional investors.
The new UpsideTown platform
UpsideTown is an independent fintech company with a focus on crowd-investing initiatives in the real estate and green energy sectors. The brainchild of a team of professionals with long-standing expertise, the company is owned by PRAXI SpA.
It proposes an innovative business model, in which, in order to ensure the accuracy of analysis, human intervention is complemented by digital process, based on big data analysis and artificial intelligence.
The company says investment targets will range across various profiles and asset classes, with a constant focus on sustainability and social responsibility issues.
So the projects presented on the platform will range from residential to the hotel segment, from student housing to senior housing, and from retail to logistics, with a special focus on the green energy segment.
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First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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