Crowdfunding
Vegan Butcher Shop Needs Almost 90,000 Euros
The “Vegan Butcher Shop” in Munich and Dresden’s Edeka branch offering vegan alternatives indicate success. However, the shop seeks €89,000 by May 5th through donations to expand production independently. Backers receive mystery packages, with a sweater option. Funds will purchase equipment for production expansion. The project aims to make Germany’s refrigerators more sustainable.
Things are going well at the “Vegan Meat Shop”. Two months ago, the vegan pioneer opened its first branch in Munich , and the first Edeka branch also added vegan alternatives from Dresden to its meat counter. And yet the “Vegan Butcher Shop” relies on donations to expand its production.
The four founders from Dresden would like to raise 89,000 euros by May 5th in order to grow independently of banks and outside capital. There are so-called mystery packages for supporters – and a sweater for 99 euros.
In addition to the surprise packages, the vegan butcher shop promises to pass on its targeted savings to its customers. The money collected will be used to purchase new equipment such as vacuum sausage fillers and steam assembly ovens. After two days, 82 supporters took part and pledged 4,651 euros.
Read more about the vegan butcher shop’s crowdfunding campaign and find the most important business news of the day with the Born2Invest mobile app.
A jackfruit salad in the display of the vegan butcher shop
According to the company, if more than the targeted 89,000 euros are collected, every additional euro will go towards financing equipment to expand production. There is a small team from Dresden behind the project, which says they now employ around 20 people.
“Our goal is to make Germany’s refrigerators a little more sustainable and vegan every day,” explained the company in its appeal for donations. The opening in Dresden’s Neustadt was overshadowed by hostility and even death threats . The initial heated atmosphere has now cooled down.
What is the project about?
It all started with a small shop in Dresden. “We were in the mood for vegan manufactured products that you could quickly take with you on the way home after work. This didn’t exist before, so we had to do it ourselves.”
What are the goals and who is the target group?
The Vegan Butcher Shop would like to offer vegan meat alternatives for everyone. The project is aimed at everyone who is interested in sustainable change and wants to support a young company with manufactured products.
No matter what motivation you have for living vegan; If you’re interested in animal welfare, climate protection, health or just a passion for delicious products.
Why should anyone support this project?
“Your support helps us grow sustainably, independent of investors and outside capital. We don’t want to run the vegan butcher shop to maximize profits, but to maximize animal welfare , so we need your support. By expanding our production, we would like to offer our products even cheaper and thereby reach even more people.”
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(Featured image by RitaE via Pixabay)
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First published in t-online.. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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