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Walliance raises 1.2 million in a few minutes for a real estate project in Milan

A new record was set on the Italian crowdfunding portal Walliance. In just a few minutes, the maximum goal was reached for a real estate project in Milan. The project, promoted by the company Sabini26 srl, in collaboration with Mobilia & Partners, has raised $1.46 million (€1.2 million).That brings to $50 million (€41 million) the total amount collected by the Italian real estate investment platform.

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The real estate equity crowdfunding campaign launched by the Italian portal Walliance to finance the project Milan, via Monti Sabini has reached the maximum goal in a few minutes. The campaign had been opened for bookings the day before for members of the platform.

In detail, the project, promoted by the company Sabini26 srl, in collaboration with Mobilia & Partners, has raised $1.46 million (€1.2 million). The operation provides for shareholders holding shares subscribed through Walliance, a total forecasted gross ROI of 12.55%, a duration of 12 months (12.5% on an annual basis), and a preferential liquidation that guarantees a priority in the distribution of profits and the return of invested capital.

Giacomo Bertoldi, CEO of Walliance, commented: “Walliance represents one of those very rare cases in which demand exceeds supply, and this happens because, unlike many other investment platforms, we have made the restrictive selection of proposals to be presented to our network one of our main features.”

That brings to $50 million (€41 million) the total amount collected by the Italian real estate investment platform in less than four years of activity, for a total of 29 projects launched (of which 6 have already been concluded, returning over 7 million euros to investors, registering an average annualized return on investment of 10.07%). In the meantime, Walliance is preparing to launch the campaign for a new real estate project in Milan: Via Fulceri.

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Walliance is active in real estate crowdfunding since 2017


Walliance is an Italian company active in real estate crowdfunding founded in 2017 by Bertoldi Holding of Giacomo and Gianluca Bertoldi, current CEO and Chief Project Office respectively. The holding company is at the head of the homonymous group that, born in the large-scale retail sector, has holdings in real estate and startups.

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Walliance was the first equity crowdfunding platform to receive authorization from Consob for the collection of venture capital for online real estate projects. This year the portal has launched four real estate crowdfunding campaigns in Trento, Florence, Treviso and Milan. In the capital of Lombardy, last April, Walliance reached in a few minutes the maximum collection target of 1.8 million euros for the project Milan, via Stradivari. Recall that Walliance at the end of December 2020 has made its fifth exit: the group AD Casa of Andrea Duranti has in fact returned to shareholders a return on investment of 24% in 26 months, confirming the initial forecast of 2018.

In January 2020, Walliance set up Walliance France sas in order to operate on the French market as a Conseiller en Investissement Participatif (CIP). On December 17, 2019, the company obtained authorization from the competent French authority Autorité des Marchés Financiers (AMF), which notified it to the Organisme pour le Registre Unique des Intermédiaires en Assurance, Banque et Finance (ORIAS) on December 20 for the purpose of registering Walliance France in the relevant register.

In September 2019, Walliance announced the closing of a new capital increase of €1 million, reserved for private investors, which, in addition to the previous round, resulted in the company having cash of approximately €2 million. Among the investors of the first round, Trentino Invest, the joint-venture participated among others by La Finanziaria Trentina, Istituto di Sviluppo Atesino, Fondazione Caritro and Trentino Sviluppo. In addition to a number of private investors, the second round also saw the participation of Lago spa, a company based in Padua which, with a turnover of 35 million euros and 25 million contacts, produces made-in-Italy design furniture and designs modular furniture. The new funds will be allocated to the first phase of the European expansion, as well as to the consolidation and expansion of the Italian market.

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(Featured image by nattanan23 via Pixabay)

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First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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Daphne Freeman has worked in the crowdfunding and impact investing industry for the past few years, gaining experience in marketing, and connecting businesses and entrepreneurs in need with the right investors. As a seasoned grant writer as well as financial market journalist, she is passionate about making a social impact in the world. A free spirit, Daphne also enjoys writing and exploring topics of interest, currently CBD, health and beauty, and social media influencers.