Winelivery Aims to Raise €3.5 Million to Expand Bar&Enoteca Line and Acquire a Media Company

Winelivery, a leader in wine and beverage home delivery, announced in recent days a capital raising of €3.5 million. This strategic move aims to accelerate the expansion of the company, known for its temperature-based home delivery service of wines and spirits and the recent opening of its innovative Winebar chain.

Some of the capital needed for Winelivery’s development plan has already been raised, thanks to investments of €1.5 million from existing partners and high-profile players such as XEquity and Gellify, who have been lead investors in the company for years.

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The SAFE round

The new round is structured as a SAFE (Simple Agreement for Future Equity), a contract that guarantees investors the right to obtain shares at a future date if the company sees the entry of new investors.

Winelivery’s SAFE provides a 20 percent discount on the next valuation (M&A or Aucap): with the deadline for conversion by 2/28/2025 at a value of €18 million, or -30 percent off the last post-money valuation.

Fabio Nalucci, founder of Gellify/FNDX, SAFE’s Lead Investor, said, “Winelivery has demonstrated the ability to make profitable the delivery business that, after the Covid period, became less attractive to investors. In addition to this, the physical venue chain model combined with delivery makes Winelivery a data monetization platform with great future potential.”

Marco Campagnacci, President of XEquity, Investor in SAFE, pointed out, “Winelivery convinced us because it came out of the early stage and demonstrated sustainable growth capabilities and lower overall risks. It is an excellent target for our investment vehicle targeting less extreme ventures.”

Capital for WineBar development and an acquisition

To date, with 1.6 million downloads (as of 6/30/2023), Winelivery’s app is the most downloaded in the beverage industry in Italy.

The company now aims to accelerate its growth. In the last two post-pandemic years, the company has managed to maintain the volumes of the pandemic period, and by 2027, revenues of €18 million with an Ebitda of more than €4 million are estimated.

Winelivery will use the capital from the collection to expand the Bar&Enoteca business line, which currently has four owned premises already operating in Milan, Rome, and Trani, three franchised premises in Parma, Rome, and Andria, and eight under construction. The goal is to reach 2027 with more than 80 outlets.

Francesco Magro, CEO & Founder of Winelivery, said: “We have managed to create a prominent brand on the Italian scene, becoming a case study in the digital world. Now we aim to leverage our brand, our community and our technology to make a difference in the physical world as well with the Bar&Enoteca project.”

The company will also invest in the Data&Media line, aiming to consolidate its digital marketing agency “Wedia,” which leverages its communities and proprietary data to help corporate clients in the Wine&Beverage world increase campaign efficiency and make data-driven decisions.

In this case, the development plan includes the acquisition of a media company, which has already been identified and with which negotiations are ongoing.

Who is Winelivery

Winelivery is a leader in the home wine and beverage delivery industry, which has redefined the wine and beverage buying experience for its customers with its distinctive rapid, temperature-controlled delivery service, offered in about 30 minutes.

Between 2017 and 2019, the company launched three equity crowdfunding campaigns on Crowdfundme, raising €150,000 in the first round, €400,000 in the second, and €1.2 million in the third. Following the latter, the post-money valuation had stood at €8.4 million.

Since 2022, the company has expanded its offerings by opening digital bars throughout Italy, many of which operate as franchises.

With the launch of Wedia, Winelivery has further extended its impact in the industry, establishing itself as one of the most influential and specialized digital marketing agencies in the wine & beverage industry, driving innovation and setting new standards for the consumer experience in the world of wine and beverages.

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(Featured image by Bruno Martins via Unsplash)

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