Every year, 4.8 – 12.7 million tons of plastic enter the waters of our planet. An unsustainable state for the environment, animals, and humans. The Berlin-based bag label Fitz & Huxley has set itself the goal of turning this trash back into a valuable raw material – for its new backpack and bag collection made of marine plastic. The special feature: from the first piece of plastic waste until the product is shipped to customers, every part of the supply chain is to be monitored and certified for compliance with the “Ocean Bound Plastic” certification standard developed by Zero Plastic Oceans by the independent organization Control Union. To be able to achieve this goal, a 20-day Kickstarter campaign has been running since Saturday, October 23rd.
Since its founding in 2015, the products of the Berlin-based startup Fitz & Huxley have stood for a minimalist, timeless design made of high-quality natural materials, produced in an ecologically responsible manner. Perfect for urban adventurers. With the new OCEAN collection, the company goes one step further and uses recycled plastic that threatens to end up in the ocean to produce the models.
Per backpack, 2.4 to 2.7 kg of plastic is collected and recycled. The goal is to collect 100 tons of plastic by 2025 – as a contribution to the overall goal of halving plastic pollution in the oceans by 2025 with other activists. To assure customers that every step of the supply chain is generating the promised impact, Fitz & Huxley is currently building the world’s first fully certified Ocean Bound Plastic Supply Chain for bags and backpacks. That’s where Control Union comes in, providing oversight and certification of all parts of the supply chain as an independent, neutral organization.
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Certified supply chain for backpacks made from ocean plastic thanks to crowdfunding
As part of the Kickstarter campaign currently underway, customers can choose between two backpack models and a fanny pack, each in three different colors, and look forward to a pre-sale discount of up to 34%. The OCEAN collection combines sustainable materials and a minimalist, straightforward design with functionality. A removable laptop compartment, numerous interior and exterior pockets, a trolley strap, and the water-repellent, as well as durable outer material, make the models with 17 to 30 liters capacity perfect companions for everyday life and travel – and all that with a good conscience. What’s more, at Fitz & Huxley all products are shipped in a climate-neutral way, packed in boxes made from 40% regional grass and 60% recycled paper
“Good style, modern city living, environmental sustainability, and a more socially conscious coexistence don’t have to be contradictory. Fitz & Huxley doesn’t just want to make beautiful bags and backpacks. We want to make a significant contribution to minimizing our own ecological footprint. With our new OCEAN collection, we are making our products part of the change by using recycled waste to make them, which would inevitably pollute the oceans. Using recycled plastic instead of virgin plastic not only saves valuable resources, but also protects the climate: one ton of recycled plastic saves 2 tons of crude oil and up to 1.6 tons of CO2 that would be produced by virgin plastic. Already in the course of our Kickstarter campaign, we hope to be able to collect 2 to 3 tons of plastic,” said Lars Meßmann, Managing Director at Fitz & Huxley GmbH.
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