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As a business owner, one of your most important marketing tools is your website. It’s worth putting the time and energy into updating your website so...
If you want your website to effectively market your product or service, keep potential customers engaged and convert them into leads and sales. Too many entrepreneurs...
Having a social media plan is an essential piece of your business marketing strategy. This 3-step guide will help you understand how to set your social...
Video content marketing has increased in popularity. From ways to incorporate engaging footage into your campaigns, to the latest social media platform rules on using video....
Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways...
Formerly known as the ‘pound sign’ by generations past, the cross-hatched symbol synonymous with social media messaging is now fondly referred to as the beloved hashtag....
Seasonal marketing is more than just putting up decorations and creating discounts; it’s all about perfect timing, unique content, and how your campaign is executed that...
Consumer behavior is constantly changing. To manage this, entrepreneurs must watch their competition like a hawk while they make it easy for people to leave reviews....
When your website feels just wrong for visitors, they can quickly exit the page and open a competitor's website. Maybe it's about the design and you...
Social media is a great marketing tool and can help your business grow. However, sometimes, when you try selling on social media platforms, some users perceive...