TopRanked.io Weekly Affiliate Digest: What’s Hot in Affiliate Marketing [22Bet Affiliate Program 2025 Review]

Quick Disclosure: We’re about to tell you how great the 22Bet Affiliate Program is. And we really mean it. Just know that if you click on a 22Bet Affiliate Program link, we may earn a small commission. Your choice.

Listen up.

It’s 2025. Trump’s gonna get inaugurated, and sports betting’s gonna be huge.

No correlation… except this meme…

Anyway, while the market’s gonna be bigger than ever, there are certain trends that 100% stand out.

In particular, parlays.

But you’ll have to stick around to find out what else is hot and what’s not.

And maybe take a moment to read the 22Bet Affiliate Program review just below if you wanna monetize the lot properly.

TopRanked.io Affiliate Partner Program of the Week — 22Bet Affiliate Program

It’s 2025, which means its time to start taking a fresh look at some of our favorite affiliate programs from the past.

Why?

To see if they’re still relevant and still good.

Lucky for us, this week’s revist — the 22Bet Affiliate Program — passes the test with flying colors.

Here’s a quick look at the 22Bet Affiliate Program for 2025.

22Bet Affiliate Program — The Product

Let’s cut straight to the chase. The 22Bet Affiliate Program is a sports book and casino affiliate program.

Plain and simple.

So, what makes the 22Bet Affiliate Program casino and sports book products stand out?

Well, let’s start with the brand recognition. I mean, even if you knew nothing about the 22Bet Affiliate Program and its sports book/casino, chances are you’ve seen the name.

It’s everywhere. And that helps when it comes to conversions if the people you’re promoting to value “a brand I can trust.”

What else?

Well, the other big thing you get with the 22Bet Affiliate Program is access to a bunch of country-specific sites. None of this “one size fits all” stuff you get with most affiliate programs.

Oh no.

The 22Bet Affiliate Program let’s you niche right down on your preferred geos and promote localized, region- and country-specific sites tailored to your audience.

Neat right?

That’s what I thought.

It’s also part of why we’re such big fans of the 22Bet Affiliate Program around here.

22Bet Affiliate Program — The Commissions

So, if there’s one thing we aren’t fans of in the 22Bet Affiliate Program, it’s the relatively opaque commissions.

Usually, to find that, you’re gonna have to either be: 1) an existing member of the 22Bet Affiliate Program, or; 2) a giant nerd who read the 22Bet Affiliate Program T&Cs page.

Lucky for you, we’re both here. So here’s what you can expect when joining the 22Bet Affiliate Program.

As a new affiliate, the 22Bet Affiliate Program will kick you off on a 20% rev share deal. Now, that’s maybe not the highest out there. But the 22Bet Affiliate Program isn’t far off.

And besides, find me one other program with the brand power of the 22Bet Affiliate Program that pays 20% right off the bat.

Yeah, that’s right. They’re hard to find.

As for more experienced affiliates, this is where things get a little more opaque. There’s no publically-available table of rev share tiers. Nor are there any mentions of CPA/hybrid deals with the 22Bet Affiliate Program.

But trust us, better deals do exist in the 22Bet Affiliate Program once you’ve proven your worth.

If you need proof of this, again, go look at the 22Bet Affiliate Program T&Cs. For example, there’s a line that says, “Players marked as fraudulent, bonus abusers, or who will self-exclude will not be considered qualified for the CPA reward.”

Wanna know what the 22Bet Affiliate Program “CPA reward is”?

That’s right, it’s a (potentially) better deal.

But don’t worry about that just yet. You’ll get there once you start promoting with the 22Bet Affiliate Program.

22Bet Affiliate Program — Next Steps

Alright, this bits simple.

If you’re a details type, head to TopRanked.io for our in-depth 22Bet Affiliate Program review.

Otherwise, if you’re the type that knows a good thing when you see it (and yes, you just saw it), then head here to sign up with the 22Bet Affiliate Program.

Affiliate News Takeaways – I Don’t Believe It’s Not Canada [2025 Sports Betting Trends]

This week I learned something new.

Ice hockey is more popular in Europe than in the US and Canada.

Crazy right?

Wanna know how I learned that?

Too bad. That’th a thecret I’ll never tell.

Just kidding. I got it from this report here.

That’s Kambi’s inaugural Sports Betting Trends Report. And that report’s data is based on “Kambi’s extensive global network of over 40 partners spanning six continents.”

So I guess their sample size is large enough.

Now, of course, we’re only talking about sports betting here. So don’t misinterpret the data to mean that actually playing Ice Hockey is more popular in Europe.

But when it comes to betting on Ice Hockey… that seems to be more of a Euro thing. (Scroll to page three — the most popular sports by region — to see the data for yourself.)

Looks like giving up my email address in exchange for that report is already paying dividends… I know where I’ll be targeting some Ice Hockey fans this year.

Might have to give up on the memes, though.

Anyway. There was heaps of other interesting stuff in that report. So let’s take a little look at some more.

To begin with, let’s just look at the raw data, starting with the most popular sports by region.

US and Canada:

1. Basketball
2. American football
3. Baseball
4. Soccer
5. Tennis

Latin America:

1. Soccer
2. Basketball
3. Tennis
4. Baseball
5. Table Tennis

Europe:

1. Soccer
2. Horse racing
3. Ice hockey
4. Tennis
5. Basketball

Sadly, despite my prior enthusiasm for pickleball in some previous editions, (1xBet Affiliates Review and Parimatch Affiliates Review, specifically), that’s not yet on any most popular sports lists… but oh well. Maybe that makes it an even better niche given it’s so under-the-radar.

Anyway, what else is interesting?

Sadly everything else looks more or less as I expected it.

Maybe I didn’t expect soccer to already be so popular in the US. I mean, I knew it was getting more popular… but top-5 popular? That’s a surprise to me.

I also didn’t expect horse racing to rank so high in Europe, although I didn’t automatically count it out of the top five.

Maybe we’ll have to dig a little deeper to find more good stuff.

So let’s skip ahead to page 7 — Popularity of players and stats-related markets.

Take a look at this graph.

Now, if you’re anything like me, that graph should make you happy.

Why?

Because line go up. And where line go up, there be money to be made.

Although, with that said, this trend still doesn’t come as much of a surprise if you’ve been following along with sportsbook news this year.

The whole “player integrity” thing has been a huge debate in certain circles. Apparently, these prop bet markets encourage players to do all sorts of things they wouldn’t normally do.

Guess it’s lucky soccer’s the most popular sport globally given how much integrity those guys have.

Anyway, soccer jokes aside, here’s something else interesting that I found even deeper into the report.

Now, first things first. These “Bet Builder” things are basically what gets called “all-up”, “parlay”, “accumulator”, and a bunch of other names depending on where you look.

As for what’s interesting — it’s that 5+ leg bets have overtaken 3- and 4-leg bets. And they’re fast closing in on 2-leg bets.

Not only that, but the popularity of 5+ leg bets has almost doubled for the last three straight years. Not quite doubled… but almost. So maybe we’ll see them overtake everything else in 2025.

But guess we’ll just have to wait and see.

Let’s move on to something else that got me going “WTF”.

That’s the number of esports bets per year, which naturally increased during Covid before decreasing in 2023. Then suddenly, in 2024, they became more popular than they’ve ever been.

Now, I’m not even going to attempt to explain what’s behind that. I mean, esports made perfect sense in 2020-22.

But why was 2024 their biggest year yet???

Now, I did try to find you a reasonable answer to that question. But all I’ve found so far was empty dross filled with language that says a lot of words but says nothing concrete.

If you don’t know what I’m talking about, here’s an example of what I’m talking about: “This rapidly growing industry has seen unprecedented expansion, driven by a confluence of technological advancements, shifting consumer preferences, and the increasing global reach of digital platforms.”

Blah blah blah.

Where’s the substance?

And where are the memes?

Anyway, maybe I’ll come back to that in a future edition of the TopRanked affiliate marketing roundup.

For now, I’ll simply leave you with this table of the top-10 sports by peak viewership. (I stole it from here.)

Sport	Peak Viewers
League of Legends	6,941,610
Mobile Legends: Bang Bang	4,129,026
Counter-Strike	1,853,954
Valorant	1,687,848
Dota 2	1,513,877
Brawl Stars	1,103,153
PUBG Mobile	985,418
Fortnite	809,854
Arena of Valor	762,583
Free Fire	751,237

Oh, and speaking of most popular, there was one other thing I wanted to look at that I skipped over before.

It’s the most popular sports/events for first time bettors.

Once again, we get that data by region.

United States and Canada

• Super Bowl LVIII
• Chiefs vs Ravens (Week 1)
• Eagles vs Packers (Week 1)
• Dolphins vs Bills (Week 2)
• 49ers vs Jets (Week 1)

LATAM

• Copa América 2024 final
• Brazil vs Colombia (Copa América 2024 group stages)
• Uruguay vs Colombia (Copa América 2024 SF)
• Euro 2024 final
• Colombia vs Panama (Copa América 2024 QF)

Europe

• Euro 2024 final
• Germany vs Scotland (Euro 2024 group stages)
• Champions League final
• FA Community Shield
• Serbia vs England (Euro 2024 group stages)

Now, what’s interesting about this data?

Well, first of all, new sports bettors are kinda interesting. I mean, if you’re goal as an affiliate is to convert someone to whatever sportsbook you’re promoting… and the person you’re marketing to doesn’t already have one (or more) sporsbook accounts… well, you do the math about who’s going to get those commissions.

As for the data itself, I actually don’t have that much to say about it.

The only real insight I have to bring at this point is that the one thing that’s consistent across all regions are the pull of big events. Super Bowl, Euro Cup, Champions League finals, etc.

But aside from that, I’ve got no other insights.

Now, unsurprisingly, there is some correlation between new bettors and with the most popular events overall.

Here’s those lists:

USA and Canada

• Super Bowl LVIII
• NFC Championship
• AFC Championship
• Chiefs vs Bills (divisional playoffs)
• Packers vs 49ers (divisional playoffs)

LATAM

• Copa América 2024 final
• Uruguay vs Colombia (Copa América 2024 SF)
• Brazil vs Colombia (Copa América 2024 group stages)
• Euro 2024 final
• Colombia vs Panama (Copa América 2024 QF)

Europe

• Euro 2024 final
• Netherlands vs England (Euro 2024 SF)
• Spain vs France (Euro 2024 SF)
• Portugal vs France (Euro 2024 QF)
• Spain vs Germany (Euro 2024 QF)

Now, here, the list for LATAM is almost identical to the LATAM list for most popular with first time bettors. The only thing that changed was the position of a couple of events/fixtures.

But, if we look at something like the USA, there’s only a couple of things that stay the same.

First, the Super Bowl is #1 in both lists. No surprises there.

But after that, it’s just games… Chiefs vs Ravens… Eagles vs Packers… etc.

And none of those games appears in both lists.

At first, I was tempted to say maybe the pattern is that the most popular teams drive the most bets.

But then I realized something — where’s “America’s Team” (Dallas Cowboys)… and why aren’t there any games with the New England Patriots?

About the only consistent thing I could find was the presence of teams like the Packers. They just so happen to have a token… so maybe there’s an element there that makes them appeal to the more degenerate sort…

But that’s just a theory. I’ll leave it up to you to figure out how true/useful it is.

Takeaway

If there’s one thing for sure, sports betting (especially online) is only gonna get more popular in 2025.

After all, it’s been on a non-stop rise for eons now. And pretty much every projection predicts further growth for years to come.

So I guess the question is, if you’re not already in the sportsbetting niche, why aren’t you?

If it’s because you don’t know how to go about promoting it, then maybe start with the above as a good base.

Sure, nothing there is 100% actionable. If you wanna promote to ice hockey fans in Europe (which you probably should given the popularity), then you still need to figure out which countries specifically.

Then you need to figure out what sort of campaigns will/won’t work.

But there is one thing for sure — if you start with the data, you’ll at least be on the right path.

Even more so if you combine good data with an even better sportsbook by your side. The 22Bet Affiliate Program would be a good place to start.

Closing Thought

Sometimes, the wisdom we get handed is confusing.

For example, take these two morsels of motivational goodness.

See what’s going on here?

Yeah. One guy’s telling you to do the same thing over and over again with the expectation of different results.

The other’s telling you that’s effing crazy.

So who to believe?

Well, here’s another popular one that might give us the answer.

Now, I get it. Taken alone, that doesn’t quite tell you much.

All it really tells you is, if you wanna do the same thing over and over again and not appear crazy, then you’d better eventually deliver results.

So, how do you deliver results?

Well, here’s an idea that plays off the sports betting takeaway.

Remember how I said that all that sports betting data was a good base from which to build out your niches and campaigns?

But then remember how I also said you’re still gonna have to figure out most of it on your own?

Well, maybe the idea is to find the right blend between doing the same thing over and over, and not doing the same thing over and over.

Confused?

Let me explain.

One insane example of doing the same thing over and over would be to take a failed campaign, and literally do it over and over.

That would be insane.

But what would be equally insane would be to throw out the whole lot and decide to target an entirely different market/sport.

I mean, why give up on something when the data’s telling you there’s a high probability of success?

So here’s what you do instead.

You do the same thing again and again. But, each time you do it again, you do something slightly different. Keep the high-probability data-backed stuff, and change the stuff based on theories.

That way, you get the best of two worlds.

Just make sure one of the variables you change each time isn’t the quality of the sportsbook you promote. You’re better off sticking with something good.

Oh, and if you don’t know what’s good in terms of sports books, maybe go take a look at the 22Bet Affiliate Program. You’ll be hard pressed to do much better.

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(Featured image by SevenStorm via Pexels)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

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