These days, there are a number of different ways that small businesses promote themselves and reach their customers. Sure, traditional advertisements are still in the mix but, more and more, content marketing is proving an effective way for businesses to boost their brand. With that in mind, here are three content marketing tips that every business should utilize:
Improve your social media
It may sound hyperbolic but, in 2017, there are no greater tools for small businesses than social media. For nearly any business you can name, there is great value in these platforms (although not every business will need to utilize all of them) and a reason for entrepreneurs to pay serious attention to how they take advantage of these services. Of course, using social media poorly has no benefit and could even hurt your brand overall.
To improve your social media standing, there are a few different things you should consider, starting with the content you’re sharing. Depending on the business you have, it may make sense to share relevant articles from various outlets on a regular basis.
However, you can take this plan to the next level by crafting clever copy to accompanying the link and perhaps even attach an eye-catching image that will stand out in users’ feeds. Naturally, you’ll also want to interact with your followers as much as possible. Both of these plans will elevate your accounts from just being ad machines and give consumers a reason to follow you in the first place.
Invest in video
As smartphones get smarter, Internet connections get faster, and technology becomes more accessible, the demand for video content continues to grow. That’s why, as a content marketer, you should seriously consider looking into creating live videos, producing clips, or a mixture of both.
One reason that some small business owner may have avoided the world of video up until this point is the perceived level of investment required. Although production quality is important, achieving quality is now easier than ever. In fact, for many small businesses, a late model smartphone, an external microphone, and a couple of lights will suffice. But the most important aspect of a good video is the content itself. Keep this in mind as you consider what opportunities in video content might exist for your business.
Keep your blog
While video is playing a big role in content consumption, don’t underestimate the written word. Make no mistake that blogs are still essential for a content marketing strategy as well as SEO. Plus, if you are investing in video content, your blog is another outlet for promoting that content, granting you more ranking potential overall!
There’s hardly a business out there these days that can’t benefit from some form of content marketing. Furthermore, from better social media strategies to exploring the possibilities of video, there’s likely room for your business to improve its content output. If you’re looking to reach new customers, create more fans, and boost your following, consider these three content tips for getting the best results for your business.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
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