No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.
With so much competition out there—especially if you’re competing against a big retailer—you need to always be focusing on ways to get more traffic to your online store.
Here are three ways to grow your online store:
1. Create compelling content
Publishing content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more willing to buy from a retailer who posts genuine blogs, reviews and articles.
A study done by Gartner, a leading research and advisory company, found that 84 percent of millennials have used user-generated content to make a purchasing decision.
Plus, if you provide your readers with fresh content, they’re more likely to return to your website and potentially buy from you more than once.
2. Focus on SEO
When creating organic content your readers will enjoy, it’s essential to keep SEO in mind if you want to grow your online store. Organic traffic means visitors finding your website in a way that didn’t require you paying for that traffic to find you.
For example, if you have written a book on relationship advice you want to promote, you could create articles containing keywords such as “relationship tips” and “love advice.”
You also need to expand your SEO campaign to:
- Include keyword descriptions on product images
- Create a sitemap and submit it to search engines
- Write page titles and meta descriptions
You’ll have to do your keyword research first, however, and work on targeting keywords with low competition that still get enough traffic to make your efforts worthwhile. This is where an SEO expert can really come in handy.
3. Use Google AdWords
Google AdWords is a pay-per-click advertising program that can really help you generate traffic and leads.
The cost per click varies, but even an entrepreneur on a limited budget can afford to pay for at least a small campaign.
For an Impressions Campaign, you only have pay for an ad when someone clicks on the ad, calls your business or views your video, so it’s a cost-effective way to get more traffic.
There are a few ways to use Google AdWords:
- Show up in Google search results
- Promote banner ads in Gmail or websites
- Create a video ad for YouTube targeting your audience based on specific criteria
You’ll have to be skilled enough to manage your campaigns, measure results and make changes, or else it won’t help you grow your online store and could end up being very costly. If you’re not sure, seek out a professional who can help you grow your online store through paid traffic.
Like most marketing strategies, getting traffic to your online store takes continuous effort. Your competitors are likely focusing on the same techniques you are, so stay ahead of the game by measuring your results and changing what doesn’t work.
(Featured image by DepositPhotos)
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
How to beef up workplace cybersecurity in 2019
Cybersecurity threats are becoming more sophisticated each day, and cyber criminals will target companies big or small.
Starting an employee rewards program? Here are 5 companies that do it right
One way to remind employees of a job well done is through a rewards program. Here are five companies to...
San Francisco Giants’ home turf renamed Oracle Park in $200M deal
Software developer Oracle recently bought the naming rights to the San Francisco Giants ballpark in a multimillion-dollar deal.
Here’s how women are shaking up the cryptocurrency world
Women are becoming more visible in the cryptocurrency world which was previously known as a male-dominated industry.
How to use crowdfunding to jumpstart your success
Every new business nowadays is using crowdfunding to start, but what does it really take to make it? Here are...
Sponsored1 day ago
The fight against cybercrime makes cybersecurity the top investment choice for 2019
Business5 days ago
Are San Francisco home prices falling because they are overpriced?
Featured5 days ago
3 ways to know your stock is recession-proof
Business2 days ago
How blockchain can solve the broken link of supply chain logistics
Business3 days ago
A guide to investing in your first commercial property
Commodities4 days ago
Investors digging through a gold mine this 2019
Crypto3 days ago
Bitcoin welcomes 2019 with an unexpected price surge
Business2 days ago
More Chinese middle class buying lower-priced US houses