Learning marketing for e-commerce can be hard since most of the content out there is generic and it’s also hard to find all relevant tips in a single place. In this read, we shall cover the top five most important aspects to look at to help you succeed in your online marketing campaign.
Your client’s needs
Before you jump on board, it’s imperative to have a rough idea about your audience needs. Once you have insight into your clients’ needs, you can then proceed to write content. Don’t stop there, monitor the response rate of the content that you post on a regular basis. If it’s not well received, consider changing the strategy or the subjects that you cover.
But how do you know the needs of your clients? You can easily achieve this by going through their social media profiles or even asking questions that will give you some insight.
As mentioned above, the only way to create compelling content, you must base it on your potential and existing client’s needs. Web developing and design specialists will create the best sites for you, but it is your role to post engaging, high quality, informative and relevant content. You might have the best dynamic site, but if it contains uninteresting content, no one will be interested in what you have to offer.
An e-commerce content is presented in various forms such as customer reviews, product descriptions and more. Once users start to participate, it’s an easy road from there on. Also, give equal attention to visual content if you want the highest engagement possible.
Build a Rapport With Influencers
Influencers are simply people who can create a huge impact on a group of individuals. This impact is usually as a result of the trust that they have earned from their followers or fans. As such, you can consider using an influencer to spread the good word about your products and services and grow your Instagram following.
Optimize your site for mobile users
According to research, over one billion internet users access it through mobile devices. Also, estimates have it that at least 60 percent of these users are expected to shop using their smartphones or tablets in the next few years. So, ensure that your site is mobile friendly. You may also want to consider creating an app for your business to enhance the user experience of your customer base.
Include shareable quotes in your posts
People tend to share what they find interesting. You can make your content more interesting and shareable by including quotes that most of your audience is likely to share to social media platforms. You can implement tools such as Inline Tweet Sharer to customize the lines you find attractive so that they can be shared on Twitter.
Paying attention to the tips above is a sure fire way to ensure that your e-commerce business is making the most of social media and grows to be a huge success online.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
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