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Allianz Morocco Enters the Capital of EMOB

Allianz Morocco has become a 33% shareholder in EMOB’s capital. The company is positioned on the electric and eco-responsible mobility segment. It offers the first property and casualty insurance for small electric mopeds for the general public. To ensure the vehicles marketed by EMOB, Allianz Maroc has developed a complete and exclusive insurance offer.



Allianz Morocco has finalized its official entry into the capital of EMOB, a company specialized in sustainable electric mobility solutions, thus becoming the second shareholder of this joint venture alongside the local industrial operator Impérium Holding. Indeed, after signing a memorandum of understanding in 2019 to jointly launch the distribution in Morocco of electric motorcycles, Allianz Morocco is now a 33% shareholder in EMOB’s capital.

The remaining 67% of the capital belongs to the industrial operator Impérium Holding. This recapitalization will allow further development of the marketing of micro-mobility solutions in the country, thus offering EMOB the possibility to increase its range of products and to be more competitive on the proposed rates. “This is a unique opportunity for Allianz Morocco to consolidate its position as an innovative and eco-responsible company by supporting sustainable electric mobility and creating dedicated and adapted insurance products,” said Joerg Weber, Managing Director of Allianz Morocco.

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EMOB, a value-added offer

EMOB and Allianz Morocco are positioning themselves through a high value-added offer: two-wheeled electric vehicles at reduced prices, battery rental, and insurance included. This offer not only meets the new challenges of micro-mobility in the current context but is also likely to contribute to improving road safety and reducing pollution.

EMOB has a 450 m² showroom in Marrakech, the first of its kind dedicated to the marketing of YADEA electric motorcycles in Morocco. To cover the entire territory, the company is developing distribution partnerships with retailers throughout the kingdom. It is also working on delivery service in several cities, in collaboration with Delivreco, a new operator specialized in ecological delivery.

An exclusive insurance offer

To ensure the vehicles marketed by EMOB, Allianz Maroc has developed a complete and exclusive insurance offer. “This is a comprehensive insurance package including damage and personal accident cover for the first time and in total exclusivity in Morocco for small electric mopeds intended for the general public”, explained Younes Tairi, Deputy Director in charge of Motor Underwriting at Allianz Morocco.

The offer includes a liability insurance that is 30% cheaper than for thermal vehicles. The liability pricing is based exclusively on the speed of the moped. For vehicles whose speed is less than or equal to 60 km/h, you can be insured from 524.89 DH TTC/year. Additional guarantees are available for the protection of the vehicle: fire, theft, and collision damage. Finally, for more simplicity in the management of claims, Allianz Maroc customers have access to a single number, 5656, for the declaration and follow-up of their accident files.


(Featured image by Codo Star via Unsplash)

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Valerie Harrison is a mom of two who likes reporting about the world of finance. She learned about the value of investing at a young age upon taking over her family's textile business when she was just a teenager. Valerie's passion for writing can be traced back to working with an editorial team at her corporate job, where she spent significant time working on market analysis and stock market predictions. Her portfolio includes real estate funds, government bonds, and equities in emerging markets such as cannabis, artificial intelligence, and cryptocurrencies.

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