Anūla Launches Crowdfunding to Avoid Closure

Starting new projects is exciting and the illusion can overcome the hours of work. But numbers are numbers and bills are not paid with illusion or desire. Faced with this reality are Paula Pérez and Andrea Pareja, who in March 2020 created the company Anūla and are now in a complicated situation.

They have initiated a crowdfunding process to avoid the closure of the company and continue offering sustainable fashion. Because dressing well while being respectful of the environment is of course possible.

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Like many other companies, the pandemic affected Anūla in its beginnings

Just two weeks after launching it, the Spanish government decreed the confinement of the population to prevent the spread of the coronavirus. It was not until June 2020 when they finally had online sales enabled on the website, “but we had already lost valuable months,” says Paula, who recalls that “the business plan we had was perfect and very well structured, but the pandemic forced us to change it.”

The two entrepreneurs met while working together. While Paula comes from the world of journalism, Andrea has a background in design and pattern making, as well as biology. Combining these passions and professions resulted in this firm of sustainable and ethical fashion based on the concept of slow life, slow life, to have good health for both humans and the planet.

Thus, in June 2020 saw the birth of the Anūla website and on November 8th, 2021 they disembarked in a shop on Claudio Marcelo street. The fabrics they use are all-natural, ecological, and recycled, and bought from different suppliers. Paula recalls that when they started “there was still not much supply to find fabrics of this type, but now there are more companies”. A network of dressmakers in the capital, in La Carlota and Montalbán, plus Andrea’s hands, do the rest.

Paula recognizes that both she and her partner took a risk with the opening of the store, “but we had to take a step forward”. However, the forecasts have not been what they have found: the flow of customers has not been as great as they expected and the issue of sustainability in fashion is not yet fully anchored in the city, she says. He knows that prices are not competitive compared to other brands that offer other quality, but says that “people don’t mind spending more money on big brands.”

The difference between these and Anūla lies in the profit margin

Last week, after a meeting, the owners of Anūla decided that it was time to look for solutions, feeling, in addition, to “sadness, anger and even shame” because they have fought “a lot so that in the end this project does not come out.” “Many times you question whether you have done something wrong, but for one company to do well, 20 others fall”.

The first step they have taken has been the launch of a crowdfunding campaign in order to raise €10,000 to move forward. And they have until March 1st. If this idea does not work, Andrea and Paula are already working on alternatives. In October 2021, the founders of Anūla received an award from the Andalusian Federation of Women Entrepreneurs in the category of an entrepreneurial project.

Collaboration with the Maimonides Institute for Biomedical Research in Cordoba

In April 2021, Anūla launched a solidarity campaign to raise funds for a project of the Maimónides Institute of Biomedical Research of Córdoba (IMIBIC), the Reina Sofía University Hospital, and the University of Córdoba. To this end, its founders designed a T-shirt that combined their slow fashion philosophy with IMIBIC’s commitment to sustainability.

The research project to which a third of the sales of this T-shirt was destined is called e-ducaas. This is a sustainable food and health education project whose aim is to promote a healthy lifestyle, based on balanced and sustainable diets, in vulnerable populations, which would contribute to improving the severity of the global syndemic, since 30% of global warming is related to food.

The project focuses on carrying out a 24-month intervention program to improve cardiovascular health in a group of vulnerable families in Cordoba (a total of 360) at risk of food insecurity, with the aim of studying which of the two advanced intervention models, face-to-face or virtual, improves food health literacy in the study population the most.

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(Featured image by Alyssa Strohmann via Unsplash)

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