Tech powerhouses and relentless rivals Apple and Google have now taken the competition to a new frontier: the so-called Augmented Reality or AR wars. The genie that has been unleashed by Pokemon-Go the past year, compelling hundreds of thousands of people to move gaming into the real world (instead of the other way around), has found new life in the apps that these giants will soon be releasing. And based on a look at the showcases they unveiled before media just recently, the AR wars will soon heat up.
The prize to be won in this particular campaign is the unflagging devotion and purchasing power of millions of app users who are enthusiastically entering the AR sphere. According to
Global Market Insights, the market value of the AR market in 2015 was more than $570 million with an estimated CAGR growth of 80.8 percent up to 2024. Benzinga adds that the global mobile AR market – of which Apple and Google are parts of – is a 65 percent increase during that same time period. And while gaming and entertainment are the key sectors that AR will first leverage on, other industries will soon put their hands on the million-dollar pie to increase their revenues. These include but are not limited to tourism, media, aerospace, automotive, retail, and other industrial sectors.
And while North America will take the lead in the development of AR as well as its consumption, the market for both in Asia is expected to grow astronomically.
Benzinga lists down the top mobile AR companies that are expected to charge head-on into this new frontier: Atheer Inc. (U.S.), Aurasma (U.K.), Blippar.Com Ltd. (U.K.), Catchoom, Technologies (Spain), Daqri Llc (U.S.), Google Inc. (U.S.), HTC Corporation (Taiwan), Infinity Augmented Reality Inc. (Israel), Metaio Gmbh (Germany), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), Rockwell Collins(U.S.), Samsung Electronics Co. Ltd. (South Korea),
Vuzix (U.S.), and Wikitude Gmbh (Austria).
Interestingly, while Google did make the cut, Apple did not – and its heralded release of new systems and new apps designed to make it capture a huge part of the AR market should show its resolve to become again the leader in this one.
A TechCrunch reviewer who attended its unveiling expects hundreds of millions of users to download both the new IOS 11 and the AR apps linked to it. Another add-on is that Apple’s AR has partnered with brands that are respected in their industries and have huge recall among their users. More important, the reviewer says that the sense of fun that Apple brings to its core audience is undeniable and even addictive.
Just to give a few examples: IKEA will allow an Apple app user to place about 2,000 of its items virtually in any space he wants, in a sense designing a room before making the actual purchase. Food lovers will love the Food Network’s AR which allows them to bake virtual sweets and access to dozens of proven recipes. And if you’re a horror and action fan, the AR app The Walking Dead: Our World will let you experience what’s it like to live in the middle of a zombie apocalypse.
Meanwhile, not to be outdone, Google released its own AR app called Oz which allows its Android users to interact with animated characters in the real world. Instead of chasing after Pokemon-Go, they get to shake hands with the Cowardly Lion. As The Verge explains it, however, what makes Google’s offering possibly more attractive is its operating system ARCore: experienced developers and newbies alike will find it easier to build their own apps and create their own AR’s.
Benzinga might have projected its own list of AR champions, but both Apple and Google have laid down the gauntlet. And hundreds of millions of users watch to see who will be the one left standing.
6 enterprise tech trends to consider in 2019 and beyond
Here are the tech trends that could bring groundbreaking changes to businesses this 2019 and even the years to come.
Securing consumer rights in a cashless society
The new EU payment directive might spark concern about a move away from cash—but blockchain technology could protect consumers.
Back to basics: The best investments that you should be looking into
Everyone is trying to make money, and one way to do so is through investing in businesses. Before you dive...
Tinctures reign supreme in CBD industry for simple and versatile uses
CBD tinctures have become the product of choice for many users as they are easily customizable according to their individual...
Should you bet on communication services stocks in 2019?
While the communication services sector is a relatively new market segment, it is expected to post revenue growth for 2019.
- Sponsored2 days ago
The fight against cybercrime makes cybersecurity the top investment choice for 2019
- Business3 days ago
How blockchain can solve the broken link of supply chain logistics
- Business4 days ago
A guide to investing in your first commercial property
- Commodities5 days ago
What gold investors should expect this 2019
- Crypto4 days ago
Bitcoin welcomes 2019 with an unexpected price surge
- Business3 days ago
More Chinese middle class buying lower-priced US houses
- Economy5 days ago
Japan PMI surveys reveal more upbeat sector of global economy
- Featured5 days ago
Here’s an investing lesson to learn from Puerto Rico