Babasucco Launches the “Equity4Longevity” Campaign on Mamacrowd

Babasucco, a brand of functional foods and drinks for psychophysical well-being, has launched an equity crowdfunding campaign called “Equity4Longevity” on Mamacrowd.

The objective is to raise from €100,000 to €600,000, to expand the range of products, consolidate on the Italian market and expand abroad, first landing in Europe and the Middle East, with specific product lines, designed for the different countries.

The collection is in fact aimed at expanding and consolidating the product offering, inserting new functional programs and recipes, and increasing distribution channels, opening up more to retail focused on well-being and psychophysical health: sporting clubs, hotels, pharmacies.

A large part of the funds and resources foreseen in the development plan will then be used for expansion on foreign markets: with Europe and the Middle East, countries for which specific lines will be designed, based on the needs and lifestyles of local populations.

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The specificities of Babasucco

Babasucco is an innovative SME, led by Gabriella Madrassi Bianchi, which formulates functional foods and drinks, designed to provide nutritional benefits for well-being and longevity, through the help of important nutritionists.

One of Babasucco’s most iconic products is the drink of the same name, made with the HPP (High Pressure Press) technique which uses high hydrostatic pressures at low temperatures to keep the extracts stable and preserve the nutritional characteristics of the raw materials.

But the brand’s offer also extends to other products designed for targeted treatments, such as Draining, Detox, Anti-Age, Skinny, and includes extracts, supplements, teas and infusions, snacks such as biscuits, crackers or bars, smoothies and ketogenic products (low carbohydrate), all sold individually, or as kits for weekly or monthly routes.

The current marketing is mainly online (85% of sales), through the proprietary e-commerce site, while the remaining part is distributed in specialized shops, pharmacies, hotels and wellness centres.

The company, which boasts a social media community of over 70 thousand “babalovers”, over 1,300 customers, closed 2022 with a turnover of over €285,000, up 25% compared to 2021. In 2023 the average monthly turnover stood at 30 thousand euros with an overall increase in sales of around 100 thousand units.

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(Featured image by  silviarita via Pixabay)

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