Baladin Brewery Has Reached its Crowdfunding Goal of 5 Million in Six Days

The Cuneo agricultural brewery Baladin, a brand famous for its craft beers founded by Teo Musso, and on which the founder of Eataly Oscar Farinetti has already bet for some time, has reached and exceeded the maximum collection target of 5 million euros in just six days of an equity crowdfunding campaign on Mamacrowd, called Beer Revolution.

The project convinced over 2,400 investors who chose to join the campaign which resulted in almost €5.2 million in orders, based on a pre-money valuation of the company of €50 million. The collection was driven by two FND investments: one of 2 million and another of 308,000 euros.

Technically, the campaign, which theoretically was supposed to end in 41 days, is officially over, but “it will remain open for a few more days, thus entering overfunding , allowing new members to be put on the waiting list and to be able to join the investment at the moment in which any payment was not completed within the expected deadlines,” said the note released by Baladin.

Following the capital increase, the total dilution of the three main shareholders, namely the Musso family (70%) , Oscar Farinetti (16%) and the management (14%), should be approximately 10% . This is a first step towards a possible listing on the stock exchange.

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The Baladin agricultural brewery, founded in Cuneo in 1996, has become a symbol of craft beer excellence

An innovative vision, focused on producing beers with balanced aromas and tastes, to pair with food, using high quality and environmental sustainability standards. Iconic, Nazionale, the first 100% Italian beer launched in 2011, is the symbol of Baladin’s commitment to enhancing the Italian agricultural supply chain. Baladin was in fact the first brewery to produce a completely Italian beer, using an integrated national agricultural supply chain.

In 2022, Baladin reached a production of 25,850 hectoliters, a turnover of 16 million with an ebitda of 20%. A growth rate above the sector average (Data: iMARC, Assobirra, Eurostat) and presence in 47 countries . An omnichannel strategy with a B2B network of around 3 thousand retailers and active e-commerce which has served 24,000 customers to date.

The company aims to achieve revenues of 50 million euros by 2028 , with an average annual growth rate of 22% and a gross margin of 25%. The expected production is 100 thousand hectoliters per year, with two production sites in Piozzo (Cuneo) and Bernareggio (Monza Brianza). Present in 47 countries, Baladin operates through an omnichannel strategy with a B2B network of approximately 3,000 horeca retailers and an e-commerce that has served 24 thousand customers to date.

Baladin has committed to using the funds raised to implement an ambitious development plan between now and 2028 , which includes, in addition to significant growth in turnover, the creation of a circular water cycle through the construction of a well and the launch of Open Hub , “the first shared brewery in Italy”. He will produce 6 keg beers created by 6 recent breweries who won 16 Beer of the Year 2024 awards.

In parallel, the company is developing the Baladin Green Project , with the aim of making the brewery autonomous in obtaining water through the construction of a well , adjacent to the Piozzo plant, which allows the water to be used for the production of beer. and the cleaning of the systems. This project will allow the creation of a circular water cycle, which will guarantee security in production continuity even in the event of a water crisis and reduce the impact of water consumption on the territory. The waste water will be biologically purified and reused to irrigate the fields around the brewery.

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(Featured image by mrsvickyaltaie via Pixabay)

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First published in Be Beez. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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