Innovative startup Carne Genuina has launched its second equity crowdfunding campaign on Opstart surpassing the minimum goal of €150,000 in two days. It is now aiming for the maximum goal of €800,000.
The company allows people to buy zero-impact meat directly from a network of selected farmers and receive it at home throughout Italy by refrigerated courier.
Read more about Carne Genuina and fidn the latest financial news of the day with our companion app Born2Invest.
Carne Genuina: An innovative model for the meat supply chain
Carne Genuina, founded in 2020 in Treviglio in the province of Bergamo, carefully selects family farms, works with experienced butchers, and directly handles packaging and logistics up to direct shipment to the consumer’s table.
The first campaign, successfully closed in April 2022, had raised €172,000, with a post-money value of €3.37 million.
In 2022, the number of active customers reached 3,800 of which about 1,500 are recurring customers, from which 66 percent of 2022 turnover was derived. Turnover that exceeded €200,000.
As reported by StartupNews, Mattia Assanelli, CEO of Carne Genuina, recounted, “In this last year we worked hard. Currently, carnegenuina.it is the most visited industry website in Italy with an average of 90 thousand unique monthly users. All the numbers tell us that the road taken is the right one: to ensure consumers quality meat while drastically reducing the environmental impact typical of an industry like ours.”
The Food&Grocery Market
The startup fits into a thriving and ever-expanding context: currently the online food & grocery market is worth €4.8 billion and the meat-specific market is worth about €1 billion.
The target market has grown by 44 percent from 2017 to the present, and it is estimated that Italy can reach a 9% coverage of online food & grocery (in 2021 it was 3%).
The market, in particular, has seen growth in commerce over the years with an increased propensity of consumers to buy fresh produce online.
In addition, awareness of product provenance and sustainability is increasing: consumers have become more attentive to the quality and origin of the food they buy, also demanding more information on sustainable farming practices and animal welfare.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in Crowdfunding buzz. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
What Is the Role of Fintech Companies in the Payments Ecosystem
The CEO of BIT2ME referred to the future of fintech as "good". However, he stated, "We live in a society...
UN Report Calls on Member States to Stop Criminalizing Drug Users
The report shows that a growing number of countries in all regions are adopting policies and practices that decriminalize drug...
Markets Heated Up This Past Week as Guidance from the Fed Was Bearish
The Fed left rates unchanged at this past week's meeting as expected but the guidance was hawkish. Markets didn't like...
Current Woes in Bonds Promise Future Grief for Stocks: Focus on Dow Jones
If you’re bullish, maybe you should lower your expectations of what the stock market can do for you in the...
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [uMobix Affiliate Program Review]
This week, we're covering everything from hustle culture to spying on kids, making this affiliate digest look like it has...
Biotech1 week ago
Asabys Partners Leads a €14 Million Round in Gradient Denervation
Markets2 weeks ago
Markets Are Looking Iffy, but That’s Seasonal
Biotech6 days ago
Vertex Obtains EMA Validation to Expand Indications for Kaftrio
Crowdfunding2 weeks ago
58 Crowdinvesting Platforms Authorized Under the New Regulation in Europe