The Casa del Cinema in Prato Buys the Terminale Premises and Launches a Crowdfunding

The Casa del Cinema in Prato is finally the owner of the Terminale Cinema. After celebrating 40 years since the birth of this cinema in the city center in 2024 (which is actually much older and has accompanied the people of Prato since the Second World War), the Terminale is ready for a new look. But to achieve it, it needs everyone’s help, especially those who love cinema!

The Terminale before the Casa del Cinema in Prato

The history of the space where the Terminale Cinema is located begins a long time ago, precisely in the post-war period, with the work and commitment of workers and artisans from Prato who, (re)building some places, gave rise to a hall for parties, shows, dancing, destined to become a point of reference for many young people from Prato and beyond.

First it was the Zone, a place to dance, but also a meeting place where, over the years, people of the calibre of Pippo Baudo, Corrado and Johnny Dorelli passed by, then everything changed until 1984 with the opening of a real cinema hall: the Terminale Cinema d’essai.

Other vicissitudes lead to changes that, however, cinema manages to resist stoically! Defying everything and everyone, it does not let itself be defeated by the crises that cause many theaters to close, nor by the opening of multiplexes, nor by the aging of the place (which is appropriately renovated).

The Casa del Cinema di Prato was born, a non-profit users’ cooperative

Among the various collateral initiatives, it founds the Anna Magnani film school and manages the City’s summer arena, winning the challenge with the transition to digital. With an operation launched by Arci in 2011, the Casa del Cinema di Prato was born, a non-profit users’ cooperative, and since 2021 a social enterprise.

In this way the city can continue to enjoy quality films on the big screen while simultaneously giving prestige to an essential garrison of the historic center and a common good of the territory.

Guests continue to arrive at Casa del Cinema(from Mario Monicelli to Giuliana De Sio , from Luigi Lo Cascio to Elena Sofia Ricci and Francesco Nuti ), but many collaborations and many collateral moments also begin: events and reviews, matinees for schools, a special program for the very young, reviews of the Mabuse Cineclub and much more. All with a huge sword of Damocles hanging over the head: a possible eviction. But finally in 2025 the happy ending!

Banca Etica and the Casa del Cinema crowdfunding campaign

2025 is the year in which La Casa del Cinema di Prato finally manages to purchase the property. Fortunately, the cinema will remain as such and will not give way to a shopping center, as unfortunately happens in too many cases increasingly frequent throughout Italy.

A purchase operation made possible thanks to the concession by Banca Etica of a twenty-year mortgage of €280,000. Despite that, the spending commitment remains significant for the Casa del Cinema di Prato which had to provide for the part not covered by the mortgage, in addition to expenses, for approximately €120,000.

Of course, commitment and above all investments are and will be necessary to support the structure and all that it entails. Among these, also in view of the collaboration with Banca Etica, a green operation. For energy efficiency and, specifically, for the installation, for example, of photovoltaic panels, the Casa del Cinema is launching a crowdfunding campaign.

To make a donation (you can contribute with donations from 10 to 1000 € and each offer will be matched with a prize) just go to the platform Produzione dal basso al crowdfunding La grande scommesse. The Terminale Cinema a space of the city for the city It will last about two months and expects to collect 10,000 euros.

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(Featured image by Michel Ciacedo via Unsplash)

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