In an effort to expand its global presence, U.S.-based crypto giant Coinbase has signed a licensing agreement with Bitpanda, a Vienna-based crypto exchange. The aim of this partnership is to facilitate the connection between Coinbase and European financial institutions interested in offering crypto products to their customers.
By leveraging Bitpanda’s B2B infrastructure layer provider, Coinbase will be able to serve European banks and fintech companies while providing liquidity and custody services.
Bitpanda, which already has relationships with several banks, neo banks, and fintech platforms such as Raiffeisenlandesbank and European Mobile, will serve as a valuable facilitator for Coinbase’s expansion plans in Europe. Both exchanges emphasize their commitment to adhering to the highest KYC (Know Your Customer) standards and operate as regulated entities that ensure compliance and build trust with their customer base.
Read more about the agreement between Coinbase and Bitpanda and find the most important financial news of the day with the Born2Invest mobile app.
The partnership with Bitpanda allows Coinbase to leverage its services as a middle infrastructure layer
Coinbase’s decision to focus on Europe is in line with recent developments in the region, including the European Parliament’s approval of the Regulatory Framework for Markets in Crypto-Assets (MiCA). The relaxation of regulations in the European market presents an attractive opportunity for Coinbase to enter the growing crypto industry. In addition, the increasing crackdown on crypto companies in the United States has provided further incentive for Coinbase to explore new markets and expand its operations internationally.
The partnership with Bitpanda allows Coinbase to leverage its services as a middle infrastructure layer, enabling seamless integration with European financial institutions. By leveraging Bitpanda’s established relationships and expertise in the European market, Coinbase aims to expand its customer base in Europe and extend its reach to a broader audience.
Bitpanda COO Lukas Enzersdorfer-Konrad expressed the importance of trust in the crypto industry and highlighted the potential business opportunities Coinbase can unlock through this partnership. Enzersdorfer-Konrad emphasized that gaining customer trust in the process is critical to attracting more business and capitalizing on untapped potential.
As Coinbase begins its European expansion, the licensing agreement with Bitpanda serves as a strategic move to capitalize on opportunities in the region. By leveraging Bitpanda’s infrastructure and adhering to regulatory standards, Coinbase aims to build a strong presence in Europe, provide financial institutions with access to crypto products, and accelerate the growth of the crypto industry on a global scale.
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First published in COIN KURIER, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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