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Why Colombia Stands Out as an Important Market in the Latin American Fintech Scene

Brazil and Mexico lead in Latin American fintechs, but Colombia shows significant startup growth. The LATAM region saw fintech startups increase by 30% in 2023, driven by demand for accessible financial services. Colombia’s fintechs reached over 300 by the end of 2023, aided by a tech-savvy population, increased internet access, and supportive regulation.




Brazil and Mexico lead in the number of fintech companies and volume of operations in Latin America, but Colombia stands out as a promising market with significant growth in the number of startups.

The fintech ecosystem in Latin America has experienced explosive growth in recent years, consolidating itself as a leading region in financial innovation. As technology continues to transform the industry, fintech companies s are positioned as key players in financial inclusion, operational efficiency and the creation of new business models.

In Colombia, specifically, challenges include the digital divide and inequality in access to financial services

In 2023, the LATAM region recorded a significant increase in the number of fintech startups, reaching approximately 2,500 companies, 30% more than in 2022, according to Finnovista’s Fintech Radar report. This growth is driven by growing demand for accessible financial services and the expansion of digital connectivity. Countries such as Brazil, Mexico and Argentina lead the sector, representing more than 70% of fintech companies in the region.

“The fintech landscape in Latin America is vibrant and rapidly expanding, with startups addressing needs not met by traditional entities. “Growing internet access and the massive adoption of smartphones have catalyzed financial inclusion, driving exponential growth in the region,” said Gloriana Carballo, CiNKO General Manager for LATAM.

Among the most notable trends are the increase in financial inclusion through technology, the expansion of mobile banking services and the adoption of digital payment solutions for cross-border payments. In addition, there is growth in collaboration between fintech and traditional financial entities.

As far as Colombia is concerned, the country has experienced sustained growth in the number of fintechs, reaching more than 300 startups by the end of 2023. According to a study by Colombia Fintech, this growth has been driven by a young and technologically advanced population, greater internet and smartphone penetration, and a favorable regulatory environment that encourages innovation and competition.

For Carballo, “in addition to the technological adoption of its population, the need for financial inclusion and the government’s willingness to support the sector are also key factors and have made Colombia an attractive country for this type of startups. In addition, the arrival of large telecommunications companies has facilitated access to the internet and smartphones throughout the country.”

Regarding challenges, the region faces challenges such as the lack of clear and consistent regulation, the need for financial education for users and competition with established financial institutions.

In Colombia, specifically, challenges include the digital divide and inequality in access to financial services. “The country has a large part of the unbanked population that deserves attention from both fintechs and the government, however, with an expanding infrastructure, progressive regulation and a growing market, Colombia is positioned as an environment “ideal for the proliferation of fintech innovations, attracting both local entrepreneurs and international investors.” concluded the expert.

In this context, the arrival of CiNKO in Colombia is an opportunity for unbanked segments of the population, as well as micro, small and medium-sized companies with interests in expanding their operations, sending and receiving money from abroad, to use fast alternatives, simple and efficient for your financial needs.

“Colombia stands out as a crucial market for CiNKO’s growth, thanks to its size, the continuous expansion of adoption of financial technologies and the demand for inclusive and accessible financial solutions. The rapid adoption of technology by Colombians and their entrepreneurial spirit turn the country into a strategic market for the expansion of CiNKO in the region” Gloriana concluded.


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First published in LA NOTA ECONOMICA. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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Valerie Harrison is a mom of two who likes reporting about the world of finance. She learned about the value of investing at a young age upon taking over her family's textile business when she was just a teenager. Valerie's passion for writing can be traced back to working with an editorial team at her corporate job, where she spent significant time working on market analysis and stock market predictions. Her portfolio includes real estate funds, government bonds, and equities in emerging markets such as cannabis, artificial intelligence, and cryptocurrencies.