Epipoli confirms the positive trend of digital payments

Epipoli, the Italian FinTech Group leader in payment systems and first to introduce Gift Cards in Italy, closes 2020 with a consolidated turnover of $168.7 million (€140 million), up 18.4% in 2019 and confirming the trend that sees the Group grow by 27% over the last 3 years. A trend that is confirming in 2021, as in the first quarter the Group saw its turnover grow by 50% compared to the previous year.

In particular, the growth is attributable to the good performance of B2B activities, prepaid products, and engagement programs, which are increasingly at the center of the company’s business logic for the development of effective and innovative customer loyalty strategies. In Italy, in 2020 alone, transactions settled through digital payments amounted to $6.3 billion (€5.2 billion), for a total value of $322.7 billion (€268 billion): a figure equal to one-third of the total. The digital and technological revolution in payment systems positively involves prepaid cards, which in the first half of 2020 recorded a growth in transactions of +13.3%, reaching $25.5 billion (€21.2 billion) (Osservatorio Innovative Payments of the School of Management of the Politecnico di Milano).

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In this context, Epipoli has distinguished itself for successful collaboration projects

The company was chosen by Samsung Pay to create the section of the App dedicated to Gift Cards and by Flowe (Mediolanum Group), to develop the store dedicated to its users. In 2020, Epipoli also launched the Carta Buona Spesa, used by over 400 municipalities to provide shopping vouchers linked to food emergencies. Gaetano Giannetto, president and founder of Epipoli, explained: “We are very proud of the growth path we have consolidated in the complex year that has just ended. Epipoli has concretely supported the community with initiatives such as Buona Spesa and the collaboration with Banco Alimentare, which has allowed the annual Colletta Alimentare to be held in total safety. We are also actively working to contribute to the hoped-for relaunch of the tourism sector.”

In the first quarter of 2021, the positive trend and the acquisition of important projects with brands including Gruppo Arena, Vision Ottica and Conforama continued. Due to the intense growth, Epipoli has implemented Microsoft AX, the new ERP (Enterprise Resource Planning) system, which will enable all the group’s platforms to communicate with each other. When fully operational, it will enable better management of business flows as well as a more detailed overview of data and sales to be shared with clients.

The Group, which is active in 14 countries other than Italy, aims to reach  $240.8 million (€200 million) revenues by 2021, with balanced growth through internal and external lines, and to continue its process of internationalization. Currently, the prepaid payment network that Epipoli has built – which includes 250 Partners in over 70,000 points of sale in Europe and more than 4 million consumers – represents the link between the digital world and that of physical points of sale.

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