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How Investing with Equity Crowdfunding Can Give Great Results

The equity crowdfunding industry is seen as a good bet by investors. Despite high risks, some start-ups like Monzo and Revolut have yielded significant returns for early investors. In Italy, successful equity crowdfunding campaigns have led to notable growth, with companies like Winelivery and My Cooking Box experiencing substantial value increases.



equity crowdfunding

Highlighting successes for investors (and also recognizing failures), especially in times of venture capital market contraction, is very important for the equity crowdfunding industry.

Young businesses, SMEs and Start-ups, generate great benefits for society, but the investors who support them, especially in the initial phase, take on a high risk: most start-ups fail.

Furthermore, in venture capital, which is also defined as ” atient capital,” it is necessary to know how to wait, and every now and then, some companies manage to hit the mark, recognizing multiples that cannot be achieved with other forms of investment to those who had invested.

The cases of Monzo and Revolut – how the companies raised money through equity crowdfunding

Earlier this month, an article on shared a meeting with two investors from Monzo, a successful digital bank that has raised money in several equity crowdfunding campaigns.

Eight years ago, an investor committed £1000, which today is worth around £28,000. The offering was listed on Crowdcube with a valuation of £29 million. Today, Monzo is worth billions. The investor then said he had also invested in other campaigns on Crowdcube totaling around £5000, which are now worth around £55,000.

Another investor who backed Monzo in its early stages, invested around £5,000 at different stages. Although his returns are not disclosed, it is reasonable to assume that they are similar to those of the early investor.

But there are other success stories. One of the most famous is that of Revolut, the UK-based digital bank, which in August 2017 raised £3.8 million on Seedrs.

Well, in the Seedrs secondary market, Revolut shows an indicative value of £27.9 billion, an increase of 5022.5% compared to the initial value.

Equity crowdfunding in Italy

In Italy, according to a study by Tech Alliance and BizPlace, almost 10% (9.8%) of the companies that raised through Equity Crowdfunding between 2014 and 2019 “made an exit”, that is, they went public on the stock exchange or has been the subject of M&A operations.

Furthermore, three years after the successful closure of the campaign, 13% showed growth in terms of revenues and margins.

Some of these cases concern, for example, Winelivery , which went from being a small startup to becoming a leader in the home delivery of drinks, whose value increased to €24.5 million, equal to 18 times the value of its equity crowdfunding campaign on Crowdfundme in 2017.

Or My Cooking Box , which markets boxes with all the ingredients to prepare Italian recipes, has recorded a revaluation equal to 19 times the postmoney value of the 2016 campaign, reaching the current value of €18.9 million.


(Featured image by AlphaTradeZone via Pexels)

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First published in Crowdfunding buzz. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us

J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.