Fantacycling, a Fantasy Sports Platform for Cycling Enthusiasts, Launches Crowdfunding

Fantacycling, an Italian fantasy sports platform and media hub dedicated to cycling, has launched an equity crowdfunding campaign on the international portal Republic Europe.

Republic Europe is the new name of Seedrs, a leading UK platform that was acquired by the US-based Republic in 2021. The platform was licensed in Ireland in 2023 under the new EU regulation.

The Italian company, which already has 138,000 registered users and aims to become the reference platform for the involvement of cycling fans and enthusiasts in the world of fantasy sports, has so far raised 80,000 euros from 106 investors, exceeding the minimum goal of 150,000.

Market Opportunity

Fantacycling is the first fantasy sports platform dedicated to cycling, filling a gap in the global fantasy sports market, valued at $28.7 billion according to the 2023 MarketResearchFuture report.

It brings cycling fans together through virtual teams, real-time news and a strong community. It facilitates direct interaction between fans and athletes through its YouTube channel, creating a unique sports engagement experience in a global cycling market valued at over $65 billion in 2022 (Statistica Market Analysis, November 2023).

Additionally, it creates cycling content on streaming platforms, improving fan engagement. Fantacycling has seen a significant increase of 59% in revenue from 2022 to 2023 (reaching €77,082), thanks to various revenue sources such as B2B sponsorships and B2C community monetization.

In 2022, Fantacycling was selected by Bocconi University for an acceleration program, marking a significant milestone. It subsequently successfully closed its first round of investment, securing crucial funding for expansion.

In 2024, it expanded its revenue strategy by successfully launching an e-commerce platform. It also creates and monetizes video content and live streaming on platforms.

Fantacycling also hosts live community events annually, further engaging its user base and strengthening its presence in the fantasy sports and cycling industries. Fantacycling has partnerships with Drali and Eurosport Italia and, over the years, has partnered with various brands both inside and outside the cycling industry.

Fantacycling business model
The company has two business models:

B2C through premium subscriptions, special paid sections on the app, programmatic advertising on the app and website, monetized streaming content and ecommerce for cycling products.
In B2B, monetize through sponsorship and advertising partnerships. Aim to mitigate risks such as fluctuating advertising markets with a diversified revenue strategy and a focus on community engagement.

Fantacycling’s goal is to expand revenue by increasing the number of users internationally. Fantacycling will use the funds to accelerate growth, with 30% for marketing and user acquisition, 30% for technology development and product improvement, and 40% for branding strategies needed for international expansion.

This allocation will allow Fantacycling to significantly expand its user base, enter new global markets and strengthen its position in the fantasy sports and cycling industry.

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(Featured image by bedrck via Pixabay)

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