Farm to Plate Announces the Availability of a Blockchain-Based SaaS Platform

Georgia, U.S.-based Farm to Plate announced the immediate availability of Farm To Plate (F2P), a pioneering blockchain-based product for food supply chain traceability and provenance that will expand the scope of data transparency underlying the end-to-end food industry, from producers to consumers.

The Farm to Plate platform addresses the growing regulatory needs for digitization and transparency through GS1 and FDA FSMA #204 compliance and increases brand trust, financial stability, and reputation, enabling a focus on sustainability, responsible agriculture, consumer transparency, and significantly reducing the risk and size of recalls.

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Key features and benefits of Farm to Plate

Microtipping: enables direct receipt of tips from end consumers that are securely and instantaneously transmitted through the blockchain, eliminating middlemen and opportunities for fraud and giving producers a big boost to their meager revenues.

Immutable and end-to-end traceability:Immutable and decentralized information ensures that no single stakeholder has disproportionate ownership of information, eliminating the risk of data falsification.

Secure access control of information on the blockchain:Strict access controls allow granular control over who has access to what data, ensuring that only relevant and necessary information is accessible to different parties.

Built to GS1 standards and compliant with FDA FSMA Rule #204.

Meeting consumers’ need for end-to-end transparency

In a globalized food supply chain, where food is purchased and transported from continent to continent, the level of transparency, from sourcing to transportation, storage and other details, required by consumers is unprecedented.

Research also shows that 73 percent of consumers prefer sustainable brands that are honest and transparent about how and where products were raised or grown. Sustainable production is also at the top of the wish list of consumers, who are willing to pay a huge premium — averaging 30 percent to 40 percent — for sustainably produced goods.

“Farm to Plate will be revolutionary for food brands that want to develop a strong identity with the modern sustainability-conscious consumer. With transparency and the ability to connect directly with their suppliers, brands can give their customers a strong image of a modern, conscious company. This is the beginning of a long journey of trust between consumers and food brands,” said Mika Liss, Strategic Advisor, Farm To Plate.

Farm to Plate: a missing link in the supply chain

Food brands are grappling with the weight of regulatory requirements and consumer demands for transparency. Providing such in-depth and reliable information in a complex global supply chain poses challenges. Heavy reliance on manual processes makes the data vulnerable to fraud and prevents the delivery of timely information to all stakeholders.

Farm to Plate uses authorized blockchain, artificial intelligence-based tools, and automation through IoT devices to provide real-time, immutable data with controlled access to the right stakeholders.

Saptarshi Choudhury, VP of Product at Farm To Plate, points out, “We built F2P with an open, industry-standard technology that integrates seamlessly with existing systems. And the best thing is that it is modular, which allows us to extend its capabilities almost indefinitely as we develop functionality in future versions.”

Connecting consumers and farmers for sustainable ecosystems

With innovative use of popular messaging platforms such as WhatsApp, voice transcription, vernacular translations, and offline functionality, Farm To Plate is the first traceability solution truly accessible to fishermen and farmers. Through microtipping, Farm to Plate will leverage the link between consumer and farmer to bring financial stability to the producer community and reduce the risk of overfishing.

“Farm To Plate is the first food supply chain solution that connects all actors and makes them part of the system. In a unique way, we connect consumers and farmers directly, enabling consumers to trust food through the transparency and the financial sustainability of producers through a single QR code. Our value proposition is encapsulated in the 5 T’s: Trace, Track, Trade, Tip, Trust-and Tip is our favorite because it recognizes the farmer,” added Pramod Sajja, President and CEO of Farm to Plate LLC and Paramount Software Solutions Inc.

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(Featured image by geralt via Pixabay)

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