Blowhammer, a Neapolitan fashion company that describes itself as a “digital native,” has kicked off an equity crowdfunding campaign on Mamacrowd, aiming to raise $2.14 million (€2 million). The round will also include a major investment from ALIcrowd, the first venture capital ELTIF that also uses crowdfunding to research companies targeted for investment, established by Azimut Investments SA and managed under delegation by Azimut Libera Impresa SGR SpA.
The amount will be used to fund research and growth the omnichannel distribution, marketing area and internationalization goals, platform and technology development, and finally catalog and human resources expansion.
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Blowhammer was founded in 2013
Blowhammer is a clothing brand founded in 2013 in the province of Naples thanks to Salvatore Sinigaglia. Since 2016 has been producing t-shirts, Bermuda shorts, and sweatshirts with in-house just-in-time production and an integrated printing department. In 2017, production increases from 50 pieces per day to 400, thanks to the internalization of the sewing department, the opening to foreign markets – France, Germany, and Spain – and the launch of an Amazon Store. The catalog is later expanded by adding joggers, swimwear, and outerwear in 2019. In 2021, the brand activates international partnerships with players such as Facebook and TikTok.
“Blowhammer is a project that my team and I believed in from the moment it was conceived,” sayid Salvatore Sinigaglia. “When the brand was born, we were very clear about what we wanted: to create a 100% made in Italy product, far from the logic of homologating trends, but that was of quality and above all eco-sustainable. We were inspired by streetwear culture, an expression of freedom and rebellion. It all started from some questions: is it possible that in an age like ours, of great technological progress and wide sensitivity to environmental issues, there are still discards and unsold items in warehouses? Why settle for clothes of mediocre quality, which would have to be thrown away after only two months and, moreover, with no possibility of giving them new life? Is it possible to wear a brand that tells our worldview and expresses our identity? We have found the answer in Blowhammer, which we intend to grow further with this crowdfunding campaign: we strongly believe that there are people out there who believe in our project as much as we who have seen it born and evolve.”
“Italy has a long tradition in the world of fashion thanks to great talents universally recognized, Blowhammer had the intuition to bring innovation and attention to the environment to this sector. We wish the whole team a successful campaign,” said Dario Giudici, CEO of Mamacrowd.
Competitive advantages and business model
The brand can boast 60k Italian clients, 70k international clients, and total revenue of +10 Mln for 2020, with validated revenue model and positive EBITDA, to which is added an internal production at first margin at 72%. Data that testify to growth, but also to the ability to react to market changes in an effective and timely manner, as happened during the most acute phases of the health emergency, with an increase of +44% on 2020 revenue, compared to the -28.9% drop in the Italian market and the -20.1% drop in the European fashion market.
The goals the brand intends to achieve through equity crowdfunding include reducing production from 48/72 hours to 24, reducing CO2 emissions and water use both to 50 percent, opening 13 eco-flagship stores in the territory, and expanding its product range with women’s and kids’ total looks.
Distribution is direct-to-consumer, directly from the producer to the consumer, thus without intermediaries and unnecessary steps. Production is just-in-time, a true sustainable revolution: each order is produced in 48/72 hours, thus avoiding stockpiles, unsold garments and reducing CO2 emissions to only the minimum necessary, amounting to 30% less each year. Blowhammer’s focus on research and development and its growth is detected in the production model, which starts from a base of ten garments that can be diversified through prints and applications, reaching up to +3000 products in store, without the risk of out of stock.
The Blowhammer team takes care of every step of garment production, starting with a careful study of the print design. The latter is strictly Hi-Res, composed of colors that remain vivid and bright over time resisting wear and washing. Each print, moreover, the result of the work of experienced designers who inspired by urban art as well as by the digital world, without tying themselves to fashions but remaining true to their DNA, is imprinted on high-quality fabrics with a soft, breathable touch and excellent fit.
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First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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