The FastucUP Campaign, Created to Encourage Sicilian Agribusiness Exports Started

Enhance the value of Sicilian pistachios by shortening the supply chain that connects producers and consumers who share values of environmental sustainability, health protection, and biodiversity.

With this goal, FastucUP – a digital platform for buying and selling Sicilian and, in particular, Nisseno pistachios – has launched a crowdfunding campaign on WeAreStarting.

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The startup FastucUp gets its name from the Sicilian pistachio

Founded in 2022 by Mariangela Galante, Flavio Meloni, and Francesco Riggi, FastucUp takes its name from the term used in the Sicilian dialect for pistachio: “fastuca.” And it has its first supplier in the historic agricultural company La Fastuchera, located in Caltanissetta, which has more than 700 pistachio trees on its estate and as many as 3 different types of products.

The platform’s offer focuses on the sale of the so-called ‘green gold’ and, ancillary, other Sicilian products of the highest quality, with the support of digital and new 2.0 communication media.

“Our mission is to give new value to the producer, the product, and the land that gives it birth. The platform will make it possible to place orders online, with home delivery throughout Italy (first) and abroad (later), to book guided tours to producers, and to participate in events and tastings. It will also use software to track the provenance and quality of products while promoting a culture of conscious and responsible consumption,” explains Mariangela Galante, CEO, and co-founder.

From purchase to adoption, new options for consumers

In addition to the classic shop-based sale, the food-tech platform aims to flank an innovative sales model, which will combine a customer experience with an unusual social experience, creating a customer social-adoption experience: in fact, the user will be able to “adopt” and book the harvest of even a single tree, follow every stage of production, from pruning to flowering to harvesting, and finally receive the pistachios within 24 hours of the end of the drying process, or of the harvest if fresh.

These plans will be sold on a “subscription” basis and will guarantee the producer, on the one hand, annual recurring revenues and, on the other, consumer engagement and loyalty for its product.

The equity crowdfunding campaign

To start its business, the company decided to launch an equity crowdfunding campaign, with the aim of covering the initial investment and supporting development and operating costs.

The crowdfunding campaign launched by FastucUP on WeAreStarting envisages a minimum collection of €40,000 and a maximum of €160,000 with a pre-money valuation of €700,000.

In the first two days of its opening, it has already reached half of the funding.

The offer gives investors the opportunity to subscribe for units from €500, for type B units, to €15,000, for type A units.

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(Featured image by sunnysun0804 via Pixabay)

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