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E-Dway Is the First Campaign Successfully Closed on WeAreStarting after the Authorization Stop

After a long hiatus, WeAreStarting’s equity crowdfunding platform resumed, successfully raising over €200,000 for E-Dway, an electric vehicle sharing company focused on sustainable tourism. E-Dway, founded in Florence, offers electric Vespa rentals to enhance tourist experiences. The campaign increased WeAreStarting’s total to €10.5 million, financing 64 projects. Future plans include expanding to Lake Garda, Rome, and the Amalfi Coast.




After a long period of abstinence, due to the authorization process to operate pursuant to the EU regulation, the historic equity crowdfunding platform WeAreStarting has fully resumed its activity, bringing the E-Dway campaign to success.

The equity crowdfunding round on WeAreStarting closed with a collection of over 200 thousand euros, against a minimum objective of 150, with a pre-money valuation of 2.8 million.

With this campaign, WeAreStarting raised a total of 10.5 million, helping to finance 64 projects.

Electric vehicle rental for sustainable tourism

E-Dway was founded in Florence in 2020 and operates in the electric vehicle sharing sector. The company’s main service is focused on the rental of electric Vespas, to better enjoy the tourist experience of the surrounding areas and Chianti.

The mission of e-dway srl focuses on encouraging sustainable tourism and its services are aimed mainly at tourists who want to explore the Tuscan territory in an alternative and sustainable way, living an authentic and ideal experience to visit some of the places that make it unique the region.

In order to best distribute its vehicles across the territory and increase the user base, e-dway also turned to commercial and hospitality activities such as hotels, restaurants and tourist agencies, including the Grand Hotel Gallia in Milano Marittima, the Ristoro l ‘Antica Scuderia, the Poppiano Castle in the Florentine hills of Chianti, and the Grand Hotel da Vinci in Cesenatico.

Electric Vespas, scooters and e-bikes are the three types of vehicles chosen by e-dway to allow you to fully enjoy the experience of visiting the Italian territory.

If scooters are ideal for getting around the historic city center in complete safety, moving from one tourist site to another, the bicycle allows you to reach destinations slightly further apart in the city and to travel longer routes.

Rental of an electric Vespa, on the other hand, allows you to reach areas that are not too close and would require the rental of a car or the use of public transport to reach. Stages that many tourists may decide not to visit due to time or bad connections.

e-Dway plans for the future

The e-dway strategy is aimed at creating a unique tourist experience, exploiting the growth of sustainable mobility and technological innovation, with the aim of developing responsible, efficient and zero-emission tourist services throughout the Peninsula.

For the near future, E-Dway aims to further expand its green sharing-based business across the country, focusing on tourist locations located along the coasts, lakes and in art cities. In particular, in the coming months and years, the company has set itself the objective of opening new sharing points in locations with a high tourist influx, including Lake Garda, Rome and the Amalfi Coast.


(Featured image by Kumpa n Electric via Unsplash)

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J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.