Enhance the value of Sicilian pistachios by shortening the supply chain that connects producers and consumers who share values of environmental sustainability, health protection, and biodiversity.
With this goal, FastucUP – a digital platform for buying and selling Sicilian and, in particular, Nisseno pistachios – has launched a crowdfunding campaign on WeAreStarting.
If you want to find more details about the crowdfunding campaign launched by FastucUp on WeAreStarting and to read the most important business news of the day, download for free our companion app Born2Invest.
The startup FastucUp gets its name from the Sicilian pistachio
Founded in 2022 by Mariangela Galante, Flavio Meloni, and Francesco Riggi, FastucUp takes its name from the term used in the Sicilian dialect for pistachio: “fastuca.” And it has its first supplier in the historic agricultural company La Fastuchera, located in Caltanissetta, which has more than 700 pistachio trees on its estate and as many as 3 different types of products.
The platform’s offer focuses on the sale of the so-called ‘green gold’ and, ancillary, other Sicilian products of the highest quality, with the support of digital and new 2.0 communication media.
“Our mission is to give new value to the producer, the product, and the land that gives it birth. The platform will make it possible to place orders online, with home delivery throughout Italy (first) and abroad (later), to book guided tours to producers, and to participate in events and tastings. It will also use software to track the provenance and quality of products while promoting a culture of conscious and responsible consumption,” explains Mariangela Galante, CEO, and co-founder.
From purchase to adoption, new options for consumers
In addition to the classic shop-based sale, the food-tech platform aims to flank an innovative sales model, which will combine a customer experience with an unusual social experience, creating a customer social-adoption experience: in fact, the user will be able to “adopt” and book the harvest of even a single tree, follow every stage of production, from pruning to flowering to harvesting, and finally receive the pistachios within 24 hours of the end of the drying process, or of the harvest if fresh.
These plans will be sold on a “subscription” basis and will guarantee the producer, on the one hand, annual recurring revenues and, on the other, consumer engagement and loyalty for its product.
The equity crowdfunding campaign
To start its business, the company decided to launch an equity crowdfunding campaign, with the aim of covering the initial investment and supporting development and operating costs.
The crowdfunding campaign launched by FastucUP on WeAreStarting envisages a minimum collection of €40,000 and a maximum of €160,000 with a pre-money valuation of €700,000.
In the first two days of its opening, it has already reached half of the funding.
The offer gives investors the opportunity to subscribe for units from €500, for type B units, to €15,000, for type A units.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions, or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
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