The Game2Value Videogame Assessment Raises €262,000 in a Crowdfunding Campaign

The equity crowdfunding collection of Game2Value, the startup founded by Gianmarco Pinto which, they let it be known, “try to resolve the mismatch between old selection and training techniques and new generations of candidates and workers through a video game assessment platform” has closed. 

The equity crowdfunding campaign launched by the startup in May and active on the Mamacrowd platform until July 21st raised over €262,000, including the AZIMUT ELTIF – Venture Capital ALIcrowd II fund among the investors. Already in the capital of Game2Value Injection Capital, a company of the business angel Leonardo Bruzzichesi, investor in other HR tech companies such as Easywelfare and Mindwork, and Gemma Holding of the entrepreneur and teacher Luca Mazzuchelli.  

The funds raised by Game2Value will be used to launch a communication plan to further enhance the technological platform through technical updates, the creation of new features, and UI and UX improvements, as well as to expand the workforce. In particular, the funds will also be used to support “Work Down”, the company’s new game launched at the end of May, which has as its theme burnout, the syndrome linked to work-related stress.

“We want to revolutionize the way companies discover and develop talent, making each stage of the HR process an opportunity to discover the real value of the people hiding behind CVs and technical sheets,” said Gianmarco Pinto, Founder & CEO of Game2Value. “That’s why, after having invested so much in scientific research and product creation, there is now a need to work on communication, marketing, and sales. A great challenge awaits us because our product truly represents something new.”

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What does Game2Value

Through the game, companies can measure the level of burnout of workers, promote the themes of psychological well-being, with a serious but fun approach and transform the workplace into a better environment for all staff. In fact, the game provides reports that indicate the possibility of burnout risk to which the person is subjected in the workplace and which are the organizational elements that can improve or worsen his mental well-being. To date, companies such as Barilla and Cassa Centrale have already turned to Game2Value, and the company is also part of the Zucchetti HR Alliance.

“Our mission is to create unique gaming experiences that transform human resource management into an engaging and rewarding experience for companies. And the bottom-up funding campaign goes precisely in this direction: that is, having the necessary resources to make this mission increasingly concrete and achievable,” concluded Pinto.

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(Featured image by fancycrave1 via Pixabay)

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First published in StartupItalia, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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