HomeCamper, the Airbnb of camping, already a leader and in a monopoly situation in France, wants to cross the borders. The platform has launched a crowdfunding campaign on Tudigo, with the aim of financing its international development. The €500,000 hoped for will be used to recruit technical profiles, such as developers, but also to launch a marketing campaign.
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While in the US, startups have difficulties finding funding, in France, crowdfunding is a solution for some players
HomeCamper, despite its status as the undisputed leader in France, is launching a fundraiser to cross borders.
The platform that allows you to reserve a piece of land in a private home, in a way the Airbnb of camping has just opened a crowdfunding campaign on Tudigo.
Even before its official announcement, on November 21st, 2022, the operation was quite successful.
Of the €500,000 hoped for, nearly €300,000 have already been collected. More than 60 companies or actors have already participated in the fundraising, including some of the most renowned.
Despite this leading status in France, according to HomeCamper, it is still possible to seek growth in the national market, especially in Europe.
Currently, our country is the leading camping park in Europe, with approximately 33% of the supply (873,000 sites).
HomeCamper aims for a turnover of 9 million in 2027
HomeCamper wants to consolidate its position in France, but also to enter the European markets, in order to generate €30 million in bookings by 2027 and achieve €9 million in revenues.
The fundraising will allow the company to improve its platform by recruiting 5 developers and 1 data analyst by mid-2024. It also aims to acquire new holidaymakers and hosts, by budgeting 750,000 marketing campaigns over the next 24 months.
In addition, to target international markets, the company intends to develop partnerships with integrators by recruiting 2 sales representatives and 2 country managers.
HomeCamper’s business model is based on a commission (22%), and is destined to evolve. From 2024, it is planned to introduce another 15% commission on each reservation via aggregators.
In 2022, HomeCamper made €1.3M in bookings, for more than 445,000 travelers from January to September. The fundraising is scheduled to close on December 20th, 2022.
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First published in TRAVELTECH, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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