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How to legally start a cannabis business

Starting up a business creating and selling cannabis supplies or related products can be a highly lucrative endeavor, but there are a few key factors to keep in mind beforehand, like understanding consumers and what type of business you want to make. A few steps must be considered, such as making a business plan and finding a good location.



In the past, the very concept of starting your own business selling marijuana supplies or producing cannabis products might have seemed strange. However, in the modern era where marijuana is increasingly being destigmatized and far more widely used than ever before, kicking off a cannabis-based business can be an excellent idea for a budding entrepreneur.

What does the cannabis industry look like today?

One of the main reasons why so many people are setting up cannabis supplies businesses right now and getting involved with the cannabis industry is because it’s such a profitable one. The industry is worth tens of billions of dollars and has shown immense growth in recent years, almost doubling in size between 2017 and 2020 alone.

Expert predictions suggest that the cannabis industry is set to evolve and grow even larger in years to come, and it’s a great time for new businesses to get in while the industry is still relatively new in order to tap into its potential. This leads us to another key aspect of the cannabis industry today: variety.

In the past, medical cannabis was the only major outlet for businesses wanting to get in on the profitable cannabis industry. However, in recent years, we’ve seen the industry expand in so many surprising directions with the rise of products like CBD oil, hemp clothing, hemp seed oil, cannabis pet treats, edibles, and so much more.

What to consider before starting a cannabis-based business?

Starting up a business creating and selling cannabis supplies or related products can be a highly lucrative endeavor, but there are a few key factors to keep in mind beforehand:

  • What type of business? – One of the first things you should be thinking about before starting a cannabis business is exactly what sort of business you want to make. You can create a cultivation business, for example, focused on growing marijuana in large quantities, or you could create a whole new line of marijuana or CBD products. You could start a store too or try something totally different.
  • Understand your consumers – Regardless of the kind of marijuana company you want to create, it’s absolutely essential to know who you’re going to be selling to and understand their precise needs and demands. This is one of the big challenges of the industry, and having a connection with your local cannabis community really can make all the difference when it comes to helping your brand succeed and building up a loyal following of trusted customers.

Steps to start a cannabis business

If you’re considering creating your own cannabis business, here are some simple steps to get it started:

  • Do Your Research – The first step is to take some time and carry out the necessary research before even thinking about business plans, financing, and other practical steps. Especially in this industry, it’s important to know as much as possible about rules and regulations, procedures, as well as for deciding on the best possible avenue for your business.
  • Make a Plan – Next, you’ll want to start drafting up your business plan. This will help to give your start-up some structure as you move forward and form the foundation of your brand’s identity. Conduct market analysis, decide on what products or services your brand will sell, draft up a budget, consider marketing, create a name and description for your company, and so on.
  • Find a Location – When it comes to marijuana supplies businesses, location is key. This is especially true if you want to start a weed farm or open up a dispensary or store, as you need to pick the right location to meet your needs. If you rely on foot traffic and in-store customers, for instance, having a spot in the inner city can make a real difference.
  • Begin the Business – Once you’ve got all the planning and preparation under control, it’s time to start taking action and putting the pieces of your business together. You may want to seek financing from banks or lenders for equipment and so on, as well as form partnerships and connections with local cannabis businesses and communities that could prove mutually beneficial later on. You’ll also need to think about hiring employees, conducting marketing campaigns, and beginning operations.

Research the risks and eligibility factors

No matter what kind of business you plan to make, whether it’s focused on marijuana supplies or CBD oil solutions, it’s vital to research all the risks, legal factors, and eligibility matters before you proceed. The legal status of cannabis and related products can vary greatly from state to state, and it’s important for every business owner to know exactly what they can and can’t do, as well as filling out all the required documentation prior to starting their business.


(Featured image by Martin Baudoin via Unsplash)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

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Vlad Hughes is a business development manager and digital marketer at CannabizSupply. He has over 5 years of experience in the cannabis industry, specialized in writing different educational guides on Marijuana packaging topics, cannabusiness digital strategies, laws etc.