ManoMano, the online DIY and gardening specialist, is raising $355 million. This Series F round of financing values the French nugget at $2.6 billion and was led by Dragoneer Investment Group. With the participation of Temasek, General Atlantic, Eurazeo, Large Venture (Bpifrance), Aglaé Ventures, Kismet Holdings, and Armat Group.
Read more about ManoMano’s latest financing round and find the most important financial news with the born2Invest mobile app.
A sector very little digitized
Launched in 2013, the ManoMano marketplace now lists 10 million products in the DIY, gardening, and home sectors. Its main competitors? The stores, which hold nearly 80 to 90% of this very poorly digitized market, which is worth $473.5 billion (€400 billion) in Europe. But ManoMano intends to strengthen its business to become a European giant. The young start-up is highlighting its diversified offer, which is not centered on a private label, its advice, and its attractive prices.
To differentiate itself, ManoMano also relies on its Manodvisors, advisors recruited according to their expertise to answer questions from potential customers. Today, ManoMano has 500 Manodvisors who are paid a commission when a sale is made. “Between 10 and 15% of our business volume is converted through them,” said Christian Raisson, co-founder and co-CEO of ManoMano.
The company plans to become a leader in Europe
In 2020, ManoMano achieved $1.42 billion (€1.2 billion) in sales, compared to $734 million (€620 million) in 2019. Beyond France, the nugget has established itself in Spain and Italy. Then, in the UK and Germany in 2017. With this fundraising, ManoMano intends, in particular, to strengthen its presence on the British and German markets, which are respectively “one and a half and twice as big as France,” assured Christian Raisson.
“Today, the United Kingdom, Germany, Spain, and Italy represent 40% of our sales compared to 20% two years ago,” adds Philippe de Chanville, co-founder and co-CEO of ManoMano, who expects each of these countries to represent between 20 and 30% of our sales within three to four years. With this fundraising, the startup clearly intends to strengthen its presence in these markets where it is already present and to become known by a larger number of potential users.
Strengthening of the B2B activity
As for the question of whether the Brexit has greatly affected their business, Christian Raisson assures that it has been especially difficult for some merchants who may have seen a loss of business during the past year, but that this has almost been made up. This loss of activity has been less for ManoMano, which assures that “75% of the activity in the United Kingdom is done with local merchants”. A local offer was highlighted by ManoMano on its other markets as well since this sector has very few well-known global companies.
“The second development axis of this fundraising is the reinforcement of the professional activity in Spain and Italy where ManoMano Pro was launched at the beginning of 2020,” said Philippe de Chanville. ManoMano Pro is a catalog dedicated to construction craftsmen, registered as such on the site, which includes tools, brands, and prices for professionals. In France, the nugget boasts of having one in five craftsmen registered on its platform.
The B2C and B2B markets are each worth 200 billion euros in Europe. Although ManoMano entered the B2B market late, the unicorn is confident that it will be able to grow much faster since this sector has less competition. In fact, it has seen a stronger acceleration in its B2B activity (+140%) than in B2C (+100%) in 2020 compared to 2019.
Manofulfillment, towards a European logistics network
Finally, ManoMano wants to invest in the development of services for merchants and particularly in logistics. The unicorn launched its ManoFulfillment service two years ago in France and a few months ago in Spain and Italy. Eventually, the start-up hopes to create “a European logistics network to streamline operations and improve quality and performance,” says Christian Raisson. The goal: “that between 40 to 50% of our sales pass through our logistics tool within three years”.
To help it achieve its ambition, ManoMano, which has 800 employees, hopes to create 1,000 additional jobs by 2022, half of which will be in Tech and the other half in sales.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in L’USINEDIGITALE, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
The ETF Market Reached €589 Billion in the First Half of the Year
Global indices recorded the bulk of flows in Europe with $40.5 billion (€34.3 billion) followed by the U.S. and North...
The Metaverse Is the Way of the Future, and Facebook Just Confirmed It
The metaverse is a fast-emerging reality billed to become the place where we will all live and work in the...
The Spanish Health Tech Sector is Advancing at a Fast Pace
Although the major poles of innovation in digital health are mainly in the major world powers such as the United...
Why Were Cotton Futures Lower for the Week
Cotton futures were lower last week on demand concerns as ideas of strong demand continue. The weekly export sales report...
Fed: Murderer of Markets and the Middle Class
To this point, Total non-financial debt has skyrocketed from $54.3 trillion, at the start of the pandemic, to $62 trillion...
Cannabis5 days ago
First Legal Cannabis Crop Harvested in Ecuador
Featured6 days ago
Mining Companies with High ESG Ratings Outperform the Market in Financial Performance
Business5 days ago
Is Peer to Peer Lending Safe for Investments?
Featured6 days ago
Which Financial Products Have Grown the Most in 2021?