Let me guess: You want your company website’s number of monthly web visitors to skyrocket, don’t you? I don’t blame you. After all, the more visitors your website has, the higher your chances are of getting more sales.
Sadly, with the World Wide Web having over a billion websites (and with that number steadily increasing), the chances of your site getting an increase in monthly traffic will only get slimmer and slimmer by the day.
Having said all that, it’s only but natural for most entrepreneurs and business owners to ask this golden question, “How on earth do I grow my website traffic?”
If you’re asking that very question right now, then you’re in the right place.
We’re going to look at some of the best practices that digital marketers are using to grow their website traffic.
1. Invest in content marketing
Before you expect others to visit your website, you need to give them a reason to even want to visit your website, first.
Publishing helpful content can be that one reason. That is why content marketing is so powerful.
Through the marketing method, you’d have to create helpful content and publish them on your site (or on other sites as well, depending on the type of content marketing strategy that you’re using).
As your audience starts looking for solutions to their problems, they’ll be inclined to click the link to your website so they can consume your content—which contains the solution to their problems.
At this point, not only would you have been able to help your audience with solving their problems, but you’d be able to solidify your status as an industry expert in your niche and skyrocket your website traffic.
That makes for a win-win scenario for both you and your audience.
2. Repurpose your content.
Now that we’ve established how important helpful content is when it comes to generating website traffic, let’s look into some of the strategies that you can employ to get more mileage out of your content.
Considering how costly creating quality content can be, it pays for you to get every ounce of value on all the content that you’ll publish.
So here’s the game plan: Instead, you moving on to the next content that you’re planning to create after publishing your long-form post, you will have to step on the breaks first and repurpose your long-form content instead.
You can convert your long-form post into a slide presentation, instructional video, a listicle infographic, or a PDF (and the list goes on)?
Once you convert your blog posts into various content types, you’d be able to publish them on their respective platforms (e.g., your videos on YouTube, your slide presentations in SlideShare).
The marketing strategy allows you to harness web traffic from each of the platforms that your repurposed content are published on.
3. Track your results
There are truckloads of things that you can benefit from whenever you’re tracking the results of your marketing campaigns.
For one thing, doing so will tell you which of your marketing methods are working and which ones aren’t.
As you determine which campaigns are bringing you returns—website traffic, to be more specific—you’d be able to stop whichever marketing methods you’re using that aren’t bringing you any value, and allot your resources to those that work, instead.
For example, to grow your website’s traffic, you might be using paid ads and video marketing at the same time.
To determine which between both marketing methods are bringing you more traffic, you’d want to track the results of both your marketing campaigns. Some of the things that you can look into are website traffic, leads generated, or actual sales.
If you find that you’re getting more traffic out of one marketing method over the other, all while spending less, then you’d know which marketing campaign to boost.
It’s not to say, however, that you’d have to stop the other marketing method.
If it’s still bringing you positive results, then you might want to consider optimizing the other marketing method even if it isn’t performing as good as the other.
At the end of the day, tracking your results will help you optimize your marketing campaigns.
That means you’d be able to cut your marketing costs while increasing your budget on your marketing methods that matter. It will also show you how to improve your marketing campaigns (or materials) to help you get more website traffic.
What are some of the best marketing strategies that you’ve employed to skyrocket your website’s monthly traffic?
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
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