Morocco’s task force has finally paid off. The report, established by Brand Finance, a firm renowned for its studies on image and reputation, ranked Morocco in 3rd place among the most influential African countries in the world. And it is its diplomatic efforts that have earned it this distinction.
The finding is unequivocal. Morocco is on the right track to consolidating its position, politically speaking, on the international and, in particular, continental scene. In recent years, the country has set new rules for its foreign policy. It is enough to relate the facts that occurred with Spain and Germany to evaluate this change.
Decisions are taken very tactfully. There came a time when Morocco said “no” to submission, and its firm positions finally commanded respect. Diplomatic efforts have not been in vain. Currently, Morocco is among the top three most influential countries in Africa, after Egypt and South Africa.
Read more about Brand Finance’s latest report and find the most important economic news from around the world with the Born2Invest mobile app.
Diplomatic effort prevails
That is revealed by the study conducted by the British firm Brand Finance, which has just published its report entitled “Soft power Index 2022”, this ability to influence the state and redirect international relations in its favor through a set of means other than coercive, as defined by the research firm specializing in the analysis of brand values.
At the global level, Morocco ranks 46th among the most influential countries in the world. Egypt and South Africa occupy the 31st and respectively 34th positions.
However, despite the evolution of African countries in the ranking, none of them could reach the top 20 in the world. Note that Egypt has moved up 3 places from 2021 and 5 from 2020. South Africa, Morocco, and Nigeria have followed the same upward trend in the last two years. On the other hand, Algeria and Tunisia have lost ground in this battle of image and reputation. This allowed Morocco to establish itself as the most influential country in the Maghreb.
To justify its reputation, the report says that, in Morocco’s case, it was its diplomatic efforts and foreign policy that earned it this distinction. Egypt was considered, before the Arab Spring, one of the most influential on the continent. And it is not just foreign relations that determine a nation’s progress. South Africa, for example, owes its prominence, particularly to the media and communications, education and science, and business sectors.
Nigeria, on the other hand, owes its rise to the creative and cultural industries, especially music and film. The study found that Nigeria’s film industry, Nollywood, recognized as the second largest film producer in the world, exports thousands of films each year and promotes Africa’s rich cultural heritage around the world. Tourism can also be a persuasive force. This is the case of Rwanda, whose performance is due to the efforts of the “Visit Rwanda” branding nation, notably to promote its tourist destinations as well as its partnership with Paris Saint-Germain. It should be noted that Rwanda, Mauritius and Madagascar make their first appearance in this ranking.
A sample of 100 countries
At the international level, it is no surprise that the United States is ranked first. They are followed by the United Kingdom, Germany, China, Japan, and France at the top of the ranking, as most of these nations have contributed to bringing the world out of the health crisis through their influence.
The annual study is based on an opinion survey of residents of more than 100 countries representing all continents and regions of the world and the opinions of decision-makers from governments, international institutions, companies, and NGOs. Founded in 1996, Brand Finance is the world leader in brand evaluation and strategic consulting. The concept of Soft Power was initiated by the firm in 2004. Since then, its studies have been internationally recognized and remain highly representative. Each year, the firm tests 5,000 of the world’s leading brands. Ranking the brands according to sectors and countries, the firm publishes over 100 reports annually.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in LES ECO.ma, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [1xBet Affiliate Program]
Wanna discover one weird sports betting niche with plenty of low-hanging fruit just waiting for you to exploit? Then read...
Which Are the Most Important Fintech News from February 2024
Monite secured $6 million in a top-up financing round, bringing its total seed-stage funding to $16 million. The funds will...
Spanish Pharma Listed Companies Reduce Their Profits by 37% in 2023
Of the Spanish pharma listed companies, PharmaMar has suffered the most significant drop in profits due to generic drug competition...
How Much Does Europe Invest in Sustainability
Europe is moving rapidly towards a renewal of the regulatory framework for sustainability , with the obligation for almost 50,000...
The German Medical Cannabis Market Could Be Worth Three Billion
Currently, the German medical cannabis market serves a relatively small part of the population, with approximately 28,000 patients, or less...
Markets6 days ago
Why a Financial Black Swan on the Stock Market Remains a Possibility
Crypto2 weeks ago
With Bitcoin ETFs Behind It, BTC Will Rise to $80,000 – Analyst Says
Biotech4 days ago
Oryzon Cuts Losses by 20.7%, Faes Farma Earns almost 92 Million in 2023
Impact Investing1 week ago
Medical Microinstruments Raises an Impressive Amount of $110 Million