Crowdfunding
Morrison: From Crowdfunding to Designing Sneakers for Mahou
Morrison’s founders balanced jobs while growing their sneaker brand, securing a major collaboration with Mahou in under a year. The partnership boosted visibility nationwide, leading them to fully commit to the company. After quitting their jobs, Morrison achieved record sales, launched new designs, and expanded into physical retail through pop-up stores.

The company Morrison already see it as something natural in their lives. Leaving work, meeting at home and “starting to work” on their brand. This is what they have done during the first year of their company’s life.
In less than a year Morrison received a call from the largest beer company in Spain, Mahou, asking them to make a special design for their Nineties sneakers with which to promote Alhambra Beer nationwide. This campaign has been an invaluable springboard for the brand, which expects to close its first full year with a turnover exceeding 400,000 euros.
“The truth is that when we were planning our crowdfunding campaign to launch our brand, we would never have thought that in less than a year we would be able to create an exclusive design for Mahou. It is truly incredible, especially considering that we were still combining Morrison with our freelance jobs,” said Álvaro, one of the founders.
The promotion has given Morrison visibility in El Corte Inglés, Carrefour and Alcampo supermarkets throughout Spain, as well as in more than 5,000 bars across the country. “We are digital natives and Morrison lives in the online environment, but when we saw a poster of our sneakers together with Alhambra Beers on one of the busiest streets in Madrid, we realised the impact that this agreement had,” said Pablo, co-founder of Morrison.
This collaboration with Mahou was the definitive sign that it was time to invest in their project, something they had always dreamed of, but had not yet managed to make sustainable.
“The first year we wanted to reinvest everything we earned in improving our shoes and making them known, and our jobs helped us achieve this. It is difficult to combine both things, but with effort everything can be achieved. We even went to live together to have as much time as possible after work! Although we still don’t know if that was a success or a mistake –laughs-.”
100% dedication to Morrison
Last October, the three founders made the decision to leave their jobs and devote themselves fully to the Morrison brand. “The situation was already unsustainable because the company was growing very quickly. In the end, we spent the best hours of the day at work and it is difficult to manage certain things like visiting suppliers or customer service, although we found a way to do it well,” said Álvaro, the third founder of Morrison.
Just a month after leaving their jobs, they have closed the best sales month in their history, Morrison have just launched their new collection of sneakers, introducing suede, and they promise a lot of new things for the coming months. To start, at Christmas they will be in two Pop-ups (ephemeral physical stores) in Madrid , so that their followers can see and try on their sneakers in person.
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(Featured image by Graylifi via Unsplash)
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This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in elconfidencialdigital. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.

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