As part of the digital transformation and financial inclusion strategy aimed at young Moroccans, L’bankalik is strengthening its free banking offer for the under-35s by offering them a new digital experience that is unique on the market, simple and fluid, in line with the new lifestyles of the “connected generation”, 100% mobile and without constraints, where the bank sets itself to the rhythm of the customer.
The brand of banking services “100% mobile” announces several major innovations allowing customers, Moroccans living in Morocco (individuals, self-employed, craftsmen, etc..) and Moroccans living abroad, to live a new experience of opening a full digital account, without going to the branch. Account opening is now done through a simple selfie, using the latest technologies of facial recognition and electronic signature. This secure device is in full compliance with Bank Al Maghrib’s directives, and in strict compliance with the law on the protection of personal data.
Read more details about L’bankalik’s new offer and find how Moroccans living both in Morocco and abroad will be able to open an account without going to the branch and at zero cost, with our companion app. Born2Invest is the best online news aggregator and keeps its readers updated with the latest economic news in the world.
How does it work?
People interested only have to download the L’bankalik application (available on IOS and Android smartphones and downloadable from the stores). In just a few clicks, customers can access their bank account and all the services of the L’bankalik application, regardless of their country of residence, as well as their free local and international Mastercard bank card. Opening a bankalik account is not subject to any payment or income conditions.
What is L’bankalik Smart Offer at 0 MAD?
Young people under 35 years of age benefit from the bankalik Smart offer at 0 MAD which includes a bank account with no account maintenance fees, a free local and international Mastercard as well as free access to the bankalik application to fully benefit from the bank’s daily services (transfers, bill payments, etc.).
To mark this launch, the Smart L’bankalik offer is being offered free of charge to young people over the age of 35 until March 31st, 2021.
What’s new in terms of communication?
To accompany the launch of this innovation, bankalik has adopted a new visual identity that is both colorful and humorous. The campaign will be punctuated by a series of “challenges”, the first of which is “I open my account with a selfie”.
This campaign will be relayed on L’bankalik’s Facebook page and soon through a new Instagram account.
The bankalik will also be present on YouTube through the regular broadcast of educational and fun video clips. This digital campaign will be relayed by an audience of influencers in affinity with young people.
In this way, L’bankalik confirms its ambition to be the reference banking brand for young Moroccans who are 100% mobile.
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First published in LesEco.ma, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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