Connect with us

Crowdfunding

New newspaper, Our(s), takes the Auvergne-Rhône-Alpes by storm

InterMédia, the regional newspaper created by Jacques Simonet, unfortunately, disappeared in 2019. The problem is that the newspaper did not fit the tempo of the time. As a result, two former employees and two other partners decided to create Our(s). The new regional media will first be accessible on the Web. Now, it is gathering subscribers on the KissKissBankBank crowdfunding platform.

Published

on

This picture shows a person holding a newspaper.

After 37 years of existence, Intermédia, the regional newspaper for information on media, communication, and marketing, disappeared after filing for bankruptcy. The media and communication sector in Auvergne-Rhône-Alpes could not do without a professional information medium. It has just been born: its baptismal name: Our(s).

It was the professional media that was found on the desks of newspapers and communication agencies. After thirty-seven years of good and loyal service, the newspaper InterMédia, created by Jacques Simonet, disappeared, following bankruptcy and judicial liquidation in the summer of 2019.

The title itself “InterMédia” is in the hands of the liquidating commissioner: it will be sold one day or another by auction. The reasons for this disappearance are probably that with a distribution essentially based on paper and weekly rhythm and little Web, InterMédia, whose information had a real relevance, no longer fit the tempo of the time.

This disappearance has created a real void. This led two of its former employees, Julien Servant and Mathieu Ozanam, the former editor-in-chief of InterMédia, to relaunch a title dedicated to communication, media, and marketing. They were joined in this new editorial adventure by François Quairel (Soway Media) and Marc Renau, the creator and publisher of the “Petit Bulletin” (Unagi group). They are now the four partners and shareholders of Our(s).

All the latest news about crowdfunding, business news, news about biotech, Africa, and more, from the Born2Invest mobile app.

Putting the Web First

The lesson has been learned: the new regional media will first be accessible on the Web. The news will be daily, hourly and no longer weekly. The official launch took place on Friday, February 21st. “We are a pure player site for hot news,” explained Mathieu Ozanam, editor-in-chief of Our(s) and to describe the editorial approach of this website ourscom.fr (produced by the Pilot’In agency, also the publisher of Lyon-Entreprises) “which will include nominations, new campaigns, analyses, columns.”

SEE ALSO  5 internet speculations on the new iPhone 8

And Mathieu Ozanam added: “We are going to talk about brands, communities, agencies, production studios, training institutions, media, in short, all those who bring communication to life in our region.”

This news will be as it should be in 2020, broadcast on social networks (LinkedIn, Facebook, Twitter, Instagram) and gathered in a newsletter. Our(s) chose a freemium model. In other words: some articles and news items will be free, others will be reserved for subscribers.

“During the first six weeks of the launch, all articles will be freely accessible so that everyone can discover Our(s),” said the editor-in-chief. Afterward, it will be paid for, even if a showcase will remain: the subscription will be $216 (€199) year, with a preferential rate of $161 (€149) during the first month of the launch.

However, the newcomer will not totally abandon the paper format: “We will also publish a quarterly magazine. The first 56-page issue will come out in April,” said Julien Servant. The Lyon-based graphic agency Kiblind has been entrusted with the production of the mock-up.

Target: at least 500 subscribers

The originality of the approach, very much in the spirit of the times: the subscription campaign was opened on the KissKissBankBank crowdfunding platform on Friday, February 21st. The declared objective is to gather the first 100 subscribers within a month.

“Subscribers will have access to the entire site and its information, as well as to the quarterly review,” emphasized Julien Servant. According to Mathieu Ozanam, “the objective is to reach at least the 500 subscribers that InterMedia had gathered, if not more.”

But the business model of the new Our(s) will not be based on subscriptions alone since in the business model of this new media, subscriptions should represent only one-third of the resources.

The remaining two-thirds of the financing of Our(s) will be based on a powerful pay-per-view web platform that aims to bring together the entire regional com’, marketing and advertising community, following the example of the former Guide d’Intermédia, which will be swapping its paper version for a digital version for the occasion.

SEE ALSO  Grains are starting off with the same friendly dance

This platform will provide a basis for “developing events,” in this case conferences, debates, networking evenings, symposiums, award ceremonies, etc.

__

(Featured image by Roman Kraft via Unsplash)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in LYON ENTREPRISES, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.

J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in Investing.com, Equities.com, Seeking Alpha, Mogul, Small Cap Network, CNN, Technology.org, among others.

Continue Reading

Most Popular