Orabank-Burkina Gets Closer to its Customers with Innovations

As part of the 2022 strategy of the corporate and institutional customer management of Orabank-Burkina, the general management organized a cocktail party for institutional customers to reiterate its confidence in partners.

“Our strategy is to be close to our customers, to create proximity with our customers and partners. The purpose of the evening is to share a moment of conviviality outside the office with our partners, present them our products, and also take their suggestions so that we succeed in our win-win partnership that we want to establish at the level of Orabank Burkina,” justified Etienne Konan, the general manager of Orabank-Burkina.

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According to the director Etienne Konan, this evening is especially dedicated to those who have trusted Orabank

“Orabank, a partner who listens to you. In accordance with this slogan, the bank has unrolled its new products and offers to its customers. “We have many innovations, especially in the products that we are dematerializing. All this to allow our customers to have a good dose of flexibility and freedom,” said Eugene Malgoubri, head of Trade Finance and Cash Management. The KEAZ is the new product of Orabank that gives the possibility to request a checkbook online. It is an acknowledgment tool, he added.

“Beyond all the products of Orabank, we are currently working on an innovation that is the online banking KEAZ. It will allow companies and institutions, wherever in the world they are, to make their actions from their accounts, grouped transfers from their accounts,” said the CEO, Etienne Konan.

For two hours, the partners of Orabank Burkina followed the presentations and exchanged views

Armand Ouédraogo, the quality manager of Orabank Burkina, returned to the digital product offerings of the banking institution. He mentioned the case of e-commerce. With the E-Visa, Orabank’s partners can pay the visa online, no need to go to an embassy.

The B2W/W2B makes it possible to respond to the concerns of proximity to the cash point. According to Armand Ouédraogo, the advantages of this product for companies are, among others, the payment of salaries, the management of mission expenses and emergencies. For individuals, they will be able to access their bank accounts anywhere and anytime. “Currently, the product is possible with Orange Money,” he said.

According to Eugene Malgoubri, cash management offers (innovations) offer simple, reliable, and secure solutions to institutions.

The objective of these innovations, according to Eugene Malgoubri, is to “no longer make unnecessary trips”. And Armand Ouédraogo added that it is accessible and secure 24 hours a day for seven days.
After the presentations of the products and the question and answer phase, the exchanges continued on a one-to-one basis.

Since 2014, the Orabank Group is present in twelve countries in Africa. Already in December 2013, the group established itself in the eight countries of the WAEMU (West African Economic and Monetary Union) zone.

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(Featured image by bishwas via Pixabay)

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First published in lefaso.net, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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