Petgram – “Instagram for Animals” Campaign Issue Underway

Petgram, which was the first company in the world to combine a social network aimed at animal lovers with a GPS collar, is conducting the second tranche of a share issue on INC Brokerage’s investment platform CrowdConnect.

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Petgram share issue

The aim of the issue is to raise up to $630,000 (PLN 3 million) from investors. The funds will be used for the development of the application, marketing activities, and the acquisition of the adoption portal Petopo.com.

The company said that subscriptions for shares in the first tranche, aimed at large investors, were fully successful. In two days, 149,253 series B shares were subscribed, with a total value of nearly $212,000 (PLN 1 million). In the future, Petgram S.A. plans to debut on the NewConnect market.

Petgram application

“Year after year, we observe that pet owners are increasingly interested in technologies that help take care of their pets. To meet their needs, we have created Petgram – an application combined with a modern collar equipped with a GPS locator. To date, we have gathered more than 26,000 users from 105 countries around the world around the application. And this is despite the lack of an English-language version of the portal. The funds raised from investors during the campaign will allow us, among other things, to enrich the app with new functionalities, such as health monitoring, video posts and reports, and a discussion forum. We also intend to expand its current Marketplace with the ability to offer services for four-legged dogs,” said Jordan Wojsym-Antoniewicz, CEO of Petgram S.A.

Parameters of the offering

One of the issue goals of the animal startup is to acquire Petopo.com, whose mission is to help pets find loving owners and educate them on pet care. The implementation of this process has already started- representatives of Petgram S.A. have signed a preliminary agreement with Petopo.com.

The Petgram application is often compared to “Instagram for pets,” because with the ability to create a profile for your pet, observe friends, comment on posts, participate in contests and challenges, or gamification using PetCoins, it provides an opportunity for fun and interaction with other users. Charity is also very important to us, which is why we decided to acquire Petopo.com. “Our goal in this regard is to promote and encourage thoughtful adoption. We are pleased that we have reached the threshold for the successful public offering of B shares. This enabled us to immediately proceed with one of the issue objectives, so we have already signed a preliminary agreement to acquire Petopo,” added Monika Goździalska, founder and shareholder of Petgram S.A., adds.

Petgram is an application dedicated to animal lovers that combines social, loyalty, and e-commerce aspects. The app, combined with a GPS locator, also enhances the safety of dogs and cats. In addition to its development and the acquisition of Petopo.com – the issuer also plans to carry out numerous marketing activities and create an English-language version of the application, which will enable it to intensify its overseas expansion.

Development plans

We have ambitious plans to scale our business. We see huge potential in a market where animals are becoming increasingly important in social life. Data shows that as many as 90 million households in Europe own a pet. Our target audience is very large, and we want to be a beneficiary of this. We have created a solution that is increasingly appreciated in Poland, and we believe it will also be a global success. Thanks to the funds raised from investors, we will strengthen our marketing through cooperation with influencers or ongoing promotional campaigns, which will allow us to become more recognizable abroad, thus attracting new audiences,” emphasized Bartosz Kotlinski, a member of the supervisory board of Petgram S.A.

The company’s crowdinvesting campaign will run until November 15th on the CrowdConnect platform. In 2020, the company raised $841,800 (PLN 4 million) to create its app from business angels and a venture capital fund.

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(Featured image by JACLOU-DL via Pixabay)

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