Google is reportedly considering sharing a chunk of its revenues to news publications to grow and maintain subscribers, according to a Financial Times report.
The Internet search giant will reportedly “use its trove of personal user data, combined with machine learning algorithms, to help news publishers identify potential new subscribers and target their current subscribers for renewals.”
Google, however, said the Financial Times report is “totally wrong.”
Google spokeswoman Maggie Shields told CNET the subscription plan is “in its early stages” still. In addiiton, there is no deal yet with news publishers.
The Financial Times, however, cited Google head of news Richard Gingras as their source on the subscription plan article.
The publication even quoted Gingras talking about the percentage of share from sales.
The reported revenue-share agreement with publishers “will be similar to Google’s AdSense, which lets web publishers place ads on their site.” Under AdSense, when a user clicks on an ad, the publisher and Google split the revenues from advertisers in a 70-30 ratio.
Gringas told the Financial Times: “In our ad environment, the rev shares are 70 percent-plus. The rev shares (for publishers) will be more generous than that.”
Gingras emphasized that Google was “not trying to create a new revenue stream for itself; publishers would still hold power in the relationship.”
The Financial Times also sought the comment of Nic Newman of the Reuters Institute For the Study of Journalism. Newman was quoted as saying that the revenue-share plan is “very interesting” and would be first of its kind.
Newman said publishers want to access Google’s wealth of data so the revenue-sharing “is a step in the right direction.”
TechCrunch, for its part, reported that the revenue-sharing plan comes after Google earlier revealed that the tech giant “would make it convenient for paywalled sites like The New York Times, the Wall Street Journal, the Financial Times, etc. to get more subscribers.”
“Before, Google required publishers to offer up at least three stories a day for free via Google Search.”
TechCrunch also said Google’s plan comes after Facebook began testing subscription support for digital news websites.
Under Facebook’s initiative, publishers are required to offer at least 10 instant articles for free.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
Cryptocurrency outlook: 4 key indicators it’s here to stay
Will the stock market crash because of the US-China trade war?
Iconic singer Elvis Presley’s mobile home up for auction
New crowdfunding campaign showcases Red Tulip Home Monitor system
Here are some destinations for your Labor Day weekend
‘Phenomenal’ PotNetwork a ‘Strong Speculative Buy’ according to Harbinger Research
PepsiCo CEO Indra Nooyi to step down this October
How to invest in Bitcoin with your IRA
Multibillion-dollar mixed-use tourist center opens in Montenegro
5 ways you can save money by house sitting
Strengthening the cooperation among countries to generate inclusive growth
H&R Block and IBM Watson are revolutionizing tax preparation
IMF message: Interconnectedness needs to be preserved
Can we use smartphones while driving 100% safely?
Innovative electricity tech from ABB provides better life
Business5 days ago
How technology is disrupting the metal fabrication industry
Crypto4 days ago
Survive the collapse of altcoins with these crypto investing tips
Featured4 days ago
10 lessons that every young entrepreneur should learn from Walt Disney
Featured4 days ago
Save your next mortgage with these handy tips
Featured5 days ago
3 forex trading ideas when markets slow down in the summer
Business4 days ago
Premier League-English Football League gap widens after record TV rights deal
Business3 days ago
Why in-house training and incentives will help decrease mortgage fraud
Auto4 days ago
South Korea bans 20,000 BMW vehicles after reports of engine safety failures