SG Company Acquires 51% Stake in FinTech Startup K2 Capital to Drive Strategic Growth

SG Company, a company active in the Entertainment & Communication sector and listed on Euronext Growth Milan, has signed and finalized a binding agreement for the acquisition of 51% of the share capital of K2 Capital.

SG Company has acquired the shareholding from the sole shareholder and CEO Augusto Vecchi. The CEO & Chairman of SG Company Davide Verdesca and the CFO Francesco Merone will join the Board of Directors of K2 respectively as President and director with AFC powers.

The value established for the purchase of the share is equal to its nominal value and, therefore, 19,125 euros.

Who is K2 Capital?

K2 Capital, whose CEO Augusto Vecchi was also the founder of the real estate crowdfunding platform Italy-Crowd, is an innovative startup based in La Spezia, active since 2021 in the FinTech sector.

As a venture builder and financial advisor, he supports startups and SMEs in giving visibility to their development plans, accelerating their growth through structured capital raising and paths towards a possible stock market listing.

The company is also able to offer advanced technological solutions in the FinTech field, including Blockchain, digital payments and asset tokenization, artificial intelligence and cybersecurity, and drafting of sustainability reports.

Finally, K2 Capital is the owner and coordinator of the FinTech Awards Italia – Gli Oscar del FinTech format, an event that has reached its 5th edition in 2025, officially recognized and sponsored by the European Parliament, the European Commission, and the Ministry of Economy and Finance.

As of December 31, 2024, it recorded revenues of 126 thousand euros and an EBITDA of approximately 4 thousand euros.

Who is SG Company?

SG Company Società Benefit SpA is an Innovative SME certified ISO 9001 and listed on Euronext Growth Milan of Borsa Italiana, with consolidated revenues in 2024 equal to 34 million euros.

It operates in the communications and marketing sector with a strong specialization in the world of events, proposing itself as a strategic partner for companies, institutions and individuals.

The group’s activity is divided into five operational areas:

Corporate and institutional events: planning, organization and management of congresses, fairs, advertising campaigns, conferences and seminars;

Strategic communication for companies: creative consultancy, event planning, design and creation of scenographic installations, audiovisual systems and solutions;

Customized events and trips: design and creation of tailor-made experiences;

Services for private individuals: dedicated communication and event solutions;

Strategic marketing: creation of brand identity, press campaigns, management of promotional budget, direct marketing.

It boasts a portfolio of high standing clients at a global level and has created successful formats recognized at a national and international level.

Statements from SG Company and the K2 capital fintech comapny

Davide Verdesca , CEO & Chairman of SG Company, stated “The growth of SG Company, once again and as always stated, is based first of all on the choice of people with whom to create value and generate projects, with whom to take a path of value together. With Augusto we immediately found ourselves in agreement on the vision, the strategy and the values ​​of personal and professional relationships and the spark could not help but ignite.”

Augusto Vecchi , in thanking Verdesca, remarked: “Becoming part of a group like SG Company, where people and values ​​are truly placed at the center, is a source of pride and stimulation for me. It is an honor to be able to share with him a clear vision, a concrete strategy and a business idea based on authentic relationships. I am sure that together we can do great things, generating value and new opportunities.”

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(Featured image by Erin Doering via Unsplash)

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