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Discover why consistency in branding is crucial for your business's success in our latest blog post. With insights from industry experts and compelling data, learn how...
Redesigning your logo can have a decidedly negative effect on your brand equity, which is just marketing speak for the recognition and familiarity I discussed earlier....
Is your brand in need of an update? This article explains everything you need to know if you’re considering refreshing your brand identity. One of the...
Standing out can sometimes be thought of as a negative, but in branding it is the highest compliment! A brand with individuality has a unique competitive...
When your website feels just wrong for visitors, they can quickly exit the page and open a competitor's website. Maybe it's about the design and you...
A wrong brand identity can mislead clients about your business and cost you valuable leads.
Your brand voice is an essential part of your business identity. Here are three steps to follow to create and define that voice.
Branding creates an emotional connection and turns regular customers into raving fans. But how do you build an effective brand?