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The maximum target of 2.5 million was reached in only five days for a real estate project in Florence

With the project Firenze Nuovo Conventino, the total amount of funds raised by the Italian real estate equity crowdfunding platform Walliance in less than 4 years of activity has thus risen to $43 million (€36 million). The latest real estate project raised the maximum target in five days.



The real estate project Firenze Nuovo Conventino has raised in less than an hour $1.5 million (€1.25 million), equal to the minimum goal of the real estate crowdfunding campaign launched on the Walliance portal. Moreover, in the space of 5 days, the real estate crowdfunding campaign has touched the ceiling of the maximum overfunding expected, equal to $3 million (€2.5 million).

The operation, with an estimated duration of 24 months, provides for the complete demolition of an existing building and the subsequent reconstruction of a residential building in Via Giano della Bella 20-22, at the limits of the historic center of Florence, at the foot of the hill of Bellosguardo, in a strategic and attractive area for the residential market of the Tuscan capital. The project involves the construction of a single body composed of 36 residential units arranged on two floors, of which 21 have already been optioned. The total estimated ROI is 23.05% (corresponding to 11.52% on an annual basis).

The leader of the real estate operation (through a special purpose company controlled by Futura Casa srl) is the AD Casa group, which had been the proposer of the Florence, Palazzo Cavour operation, concluded at the end of December 2020 with the distribution to investors of a total ROI of 24% in 26 months: it was the fifth exit for Walliance.

With the project Firenze Nuovo Conventino, the total amount of funds raised by the Italian real estate equity crowdfunding platform Walliance in less than 4 years of activity has thus risen to $43 million (€36 million), thanks to 26 projects launched, 5 of which have already been concluded with returns in line with those expected during the offer phase.

Read more about the successful crowdfunding campaign for the real estate project in Florence and find other important business news with the Born2Invest mobile app.

About Walliance

Walliance is an Italian company active in real estate crowdfunding founded in 2017 by Bertoldi Holding of Giacomo and Gianluca Bertoldi, CEO and Chief Project Office respectively. The holding company is at the head of the homonymous group that, born in the large-scale retail sector (Giacomo and Gianluca are grandsons of the founder of Orvea Supermarkets, now in partnership with Gruppo Poli), has holdings in real estate and startups. Walliance was the first equity crowdfunding platform to receive authorization from Consob to raise venture capital for online real estate projects, and is currently positioned as a reference point for the market.

Last February, the real estate project Trento via Grazioli of the Mak Group in Trento, launched on the Walliance platform, reached in less than an hour the target collection of $1.8 million (€1.5 million) and in the space of 6 hours reached the maximum target of $3.6 million (€3 million).

In January 2020, Walliance established Walliance France sas in order to operate on the French market as a Conseiller en Investissement Participatif (CIP). On December 17th, 2019, the company obtained authorization from the competent French authority Autorité des Marchés Financiers (AMF), which notified it to the Organisme pour le Registre Unique des Intermédiaires en Assurance, Banque et Finance (ORIAS) on December 20th for the purpose of registering Walliance France in the relevant register.

In September 2019, Walliance announced the closing of a new capital increase of $1.2 million (€1 million), reserved for private investors, which, in addition to the previous round, resulted in the company having cash of approximately $2.4 million (€2 million). Among the investors of the first round, Trentino Invest, the joint-venture participated among others by La Finanziaria Trentina, Istituto di Sviluppo Atesino, Fondazione Caritro and Trentino Sviluppo.

In addition to a number of private investors, the second round also saw the participation of Lago spa, a company based in Padua which, with a turnover of $41.8 million (€35 million) and 25 million contacts, produces made-in-Italy design furniture and designs modular furniture. The new funds will be allocated to the first phase of the European expansion, as well as to the consolidation and expansion of the Italian market.


(Featured image by vrolanas via Pixabay)

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J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.