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The Serasa solar truck brings fintech to the Brazillian countryside

If you happen to be on a stroll in Brazil you might spy Serasa’s solar-powered truck trundling around offering a variety of financial services. Serasa currently has 46 partner companies among banks, credit cards, telephone and pay-TV operators. The truck is designed to bring financial services to remote parts of the country and improve access to banking in Brazil.



This picture show an old car and represent the transition between that and the new solar trucks.

The startup Serasa Consumer starts the engines of the Serasa truck that is equipped with 10 solar panels for producing its own energy and provides free access and services for consumers.

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The truck that brings your bank to you

This year’s journey begins in São Paulo Brazil, and will pass through more than 40 cities by December, totaling more than 18,000 kilometers driven on Brazilian roads. In its first two years, the truck has made it possible to serve more than 200,000 people.

The itinerant Serasa truck offers a wide range of services including: consulting the CPF, knowing and understanding your credit score with the Serasa Score, simulating and/or contracting loans in the Serasa eCred online credit comparator, and accessing the renegotiations of late and/or negative debts with Serasa Limpa Nome partner companies, leaving the truck with the payment slip in hand.

In 2020, the truck will have some new features. In addition to all the services offered, the consumer will also have the opportunity to get to know a program that presents an opportunity for extra income. The fintech company SumUp will offer training courses for those who want to become a sales consultant for their machines, with remuneration for each transaction they attract.


Fabiano Camperlingo, CEO of SumUp in Brazil commented that “SumUp exists to collaborate with the growth of micro-entrepreneurs, so that these people have access to payment technologies that facilitate the receipt for sales of products and services provided, with security, speed, and fair rates. We are happy to be part of an important financial education activities such as the Serasa Itinerante project, in which we will have the opportunity to share knowledge and train new fintech consultants in all regions of the country, preparing these people to achieve the change of life they want,”.

The 10 cities chosen are: Imperatriz, Maringá, Arapiraca, Diadema, Maracanaú, Itabuna, Camaçari, Dourados, Itajaí and Feira de Santana. 

“The objective of this project is to provide access to the information and free services that Serasa offers, especially for people who do not have easy access to the Internet. In the first year, we showed that debt negotiation is the first step towards improving financial health. In the second year, we took financial education so that the rate of recidivism of indebtedness would decrease. This year we have three new goals: to make the consumer project, so that we will have 10 cities chosen by popular vote, making it an even more sustainable project through the production of energy itself and enabling consumers to have access to a form of extra income, which is one of the main factors in default,” said Giresse Contini, manager of Serasa Consumidor.

Partner companies

Currently, Serasa has 46 partner companies among banks, credit cards, telephone and pay-TV operators such as Ipanema, Tribanco, Porto Seguro, Itaú, Claro, NET, Recovery, and Vivo. Negotiations with them are possible in the itinerant truck, in Serasa branches throughout Brazil and through the website of Serasa Limpa Nome.

“With the initiative, Serasa Consumidor increases its proximity to the population, attending in person at no cost and carrying information, which is the first and most important step towards the beginning of a healthy financial life. In addition, we are aware that empowering people to have mastery and knowledge of their financial history is the way to a more economically comfortable future. Lack of time or access to the Internet cannot become a barrier to citizens having access to quality information,” concluded Giresse.


(Featured image by Free-Photos via Pixabay)

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Anne Kings is a reporter for the financial sector, often tackling Wall Street and shareholders' interests. She also covers the intersection of media and technology, and delves into interesting topics on entertainment. Sometimes she also writes about the cannabis industry, in particular CBD and hemp. She is currently based in New York.