For centuries, Catholics were prohibited to consume meat on Fridays during the Lenten season, with respect to the day when Jesus Christ was crucified. This now long-abolished practice, however, presented a problem back then for burger shops situated in cities populated by many Catholics, even to today’s fast-food behemoth McDonald’s.
In 1959, entrepreneur Lou Groen opened his first McDonald’s outlet in Cincinnati and also bought the franchise rights for the said city and northern Kentucky, per Business Insider. According to Groen’s son Paul, his father’s franchise struggled due to inactivity during Fridays. The fact that burger joints proliferated on that block certainly did not aid in the situation.
Lackluster sales during Lent compelled Groen to make a move. But his plans were not met without obstacle as Ray Kroc, McDonald’s CEO back then, abhorred the idea. He thought that serving cod would mess with the fast-food chain’s lineup, adding the Pope should help himself with burgers if he had to when he drops by Cincinnati for a visit. But a fish sandwich will not make it to Mcdonald’s menu—or so Kroc thought.
Fortunately for Groen, McDonald’s executives Fred Turner and Nick Karos were more open to the idea. Food technologist Al Bernardin was hired to draw up the recipe for the new sandwich. Including cheese in the sandwich was the idea of one of Groen’s employees, which Kroc said was a “delicious” addition. McDonald’s planned the recipe from its cooking time to the breading type used before the sandwich had its share of the spotlight when it was introduced to the public on the lent of 1962.
Although Kroc eventually gave in, the CEO still challenged Groen’s sandwich. This time, he prepared his own hamburger recipe—a grilled pineapple and two cheese slices. Both recipes were launched in various stores, and the item that garners the most sales wins a slot on McDonald’s menu.
Fortunately, again, for Groen—and for US President Donald Trump—only six people found a sandwich of pineapple and cheese appealing in comparison with the 350 individuals who had the first dive into the Filet-O-Fish. From this new hit, Groen continued his franchise, expanding them to total to 43 outlets in Cincinnati, all of which gained $60 million annually in sales.
Although a limited item before disappearing in 1963, the Filet-O-Fish was officially included to McDonald’s nationwide menu in 1965.
Coincidentally, the Friday practice that kept Catholics from eating meat, the very practice that triggered a cusp on the founding of the Filet-O-Fish, was lifted the following year by the Roman Catholic Church—with exception of a Friday in March.
More than 50 years later, the sandwich is still a hit, and its sales usually peak in March when Catholics observe Lent. Some McDonald’s outlets even offer discounts on Filet-O-Fish on that day.
6 enterprise tech trends to consider in 2019 and beyond
Here are the tech trends that could bring groundbreaking changes to businesses this 2019 and even the years to come.
Securing consumer rights in a cashless society
The new EU payment directive might spark concern about a move away from cash—but blockchain technology could protect consumers.
Back to basics: The best investments that you should be looking into
Everyone is trying to make money, and one way to do so is through investing in businesses. Before you dive...
Tinctures reign supreme in CBD industry for simple and versatile uses
CBD tinctures have become the product of choice for many users as they are easily customizable according to their individual...
Should you bet on communication services stocks in 2019?
While the communication services sector is a relatively new market segment, it is expected to post revenue growth for 2019.
- Sponsored2 days ago
The fight against cybercrime makes cybersecurity the top investment choice for 2019
- Business3 days ago
How blockchain can solve the broken link of supply chain logistics
- Business4 days ago
A guide to investing in your first commercial property
- Commodities5 days ago
What gold investors should expect this 2019
- Crypto4 days ago
Bitcoin welcomes 2019 with an unexpected price surge
- Business3 days ago
More Chinese middle class buying lower-priced US houses
- Economy5 days ago
Japan PMI surveys reveal more upbeat sector of global economy
- Featured5 days ago
Here’s an investing lesson to learn from Puerto Rico