For centuries, Catholics were prohibited to consume meat on Fridays during the Lenten season, with respect to the day when Jesus Christ was crucified. This now long-abolished practice, however, presented a problem back then for burger shops situated in cities populated by many Catholics, even to today’s fast-food behemoth McDonald’s.
In 1959, entrepreneur Lou Groen opened his first McDonald’s outlet in Cincinnati and also bought the franchise rights for the said city and northern Kentucky, per Business Insider. According to Groen’s son Paul, his father’s franchise struggled due to inactivity during Fridays. The fact that burger joints proliferated on that block certainly did not aid in the situation.
Lackluster sales during Lent compelled Groen to make a move. But his plans were not met without obstacle as Ray Kroc, McDonald’s CEO back then, abhorred the idea. He thought that serving cod would mess with the fast-food chain’s lineup, adding the Pope should help himself with burgers if he had to when he drops by Cincinnati for a visit. But a fish sandwich will not make it to Mcdonald’s menu—or so Kroc thought.
Fortunately for Groen, McDonald’s executives Fred Turner and Nick Karos were more open to the idea. Food technologist Al Bernardin was hired to draw up the recipe for the new sandwich. Including cheese in the sandwich was the idea of one of Groen’s employees, which Kroc said was a “delicious” addition. McDonald’s planned the recipe from its cooking time to the breading type used before the sandwich had its share of the spotlight when it was introduced to the public on the lent of 1962.
Although Kroc eventually gave in, the CEO still challenged Groen’s sandwich. This time, he prepared his own hamburger recipe—a grilled pineapple and two cheese slices. Both recipes were launched in various stores, and the item that garners the most sales wins a slot on McDonald’s menu.
Fortunately, again, for Groen—and for US President Donald Trump—only six people found a sandwich of pineapple and cheese appealing in comparison with the 350 individuals who had the first dive into the Filet-O-Fish. From this new hit, Groen continued his franchise, expanding them to total to 43 outlets in Cincinnati, all of which gained $60 million annually in sales.
Although a limited item before disappearing in 1963, the Filet-O-Fish was officially included to McDonald’s nationwide menu in 1965.
Coincidentally, the Friday practice that kept Catholics from eating meat, the very practice that triggered a cusp on the founding of the Filet-O-Fish, was lifted the following year by the Roman Catholic Church—with exception of a Friday in March.
More than 50 years later, the sandwich is still a hit, and its sales usually peak in March when Catholics observe Lent. Some McDonald’s outlets even offer discounts on Filet-O-Fish on that day.
Laboratorios Rubió Increases Sales by 40% in 2022 and Exceeds €100 million
Laboratorios Rubió, founded in 1968 by the brothers Salvador and Pelayo Rubió, has its headquarters in Castellbisbal (Barcelona). The company has a...
“People Mobil Herzogenrath” Was Created Through Crowdfunding
The application to “Aktion Mensch” was ultimately successful, which granted “People mobil Herzogenrath” €52,000, which could be used to order...
How the Fintech Sector in Mexico Developed
Mexico is experiencing substantial internal growth in its fintech sector, securing the position as the country with the second-highest number...
Why the Bank Liquidity Deficit Eases in Morocco
Last week's money market trends, as analyzed by BMCE Capital Global Research, revealed notable adjustments in both bank liquidity and...
Germany Plans to Legalize Home Cultivation and Possession of Cannabis as of April 1st, 2024
The legalization of cannabis is part of the government coalition agreement, made up of the three parties mentioned above. In...
Fintech2 weeks ago
Fintech Company Levenue Acquires Cake and Raises €8 Million from Shareholders
Fintech6 days ago
Peruvian Fintech Company Rextie Reaches $5 Billion in Transactions
Fintech1 week ago
Paypal Shares Are Not Emerging from the Crisis: How the Fintech Sector Is Developing
Business5 days ago
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [++ BullionVault Affiliate Program Review]